FOR IMMEDIATE RELEASE
Fayettechill Launches Kickstarter To Develop New Pack
Ozark-based outdoor lifestyle clothing brand aims for ‘go anywhere, do anything’ versatility
FAYETTEVILLE, AR. – July 15, 2014 –Fayettechill, an outdoor lifestyle clothing brand, is launching a Kickstarter campaign to help fund the development of their new Journeyman Dry backpack, a waterproof pack designed to meet the needs of everyday life yet remain technical enough for outdoor adventures.
The campaign launched today and is slated for a 35-day run. Backers of the Kickstarter can pledge anywhere from $1 to $500 and will be rewarded with a wide selection of products that Fayettechill currently makes. The goal of the Kickstarter is to raise $30,000 for the development and production of the new backpack.
The Journeyman Dry backpack is a go anywhere, do anything pack designed to compliment active lifestyles either on the trail or around town. This25L pack features a traditional roll-top dry-bag waterproof main compartment, a water-resistant zippered top lid and front compartment, mesh side water bottle pockets, padded breathable straps and hip belt. It can accommodate a 15-inch laptop in a removable internal laptop sleeve. The pack body is constructed of a waterproof TPU nylon-coated oxford fabric.
“Most packs out there were designed for hardcore use or they were little more than a book bag with straps,” states Fayettechill co-founder Mo Elliot. “We wanted a pack that could bridge that gap and be equally at home on the trail as it is on campus. Having it waterproof was essential in order to protect the various electronics everyone uses these days.”
In addition to Fayettechill’s network of 50 retailers in 12 states, the company also owns and operates a retail basecamp. Plans are underway to move the current shop to a new 3900 square foot store located in the heart of Fayetteville. The grand opening is planned for September 1, 2014
“The new store will be located on Dickson Street which is the main hub of Fayetteville,” says Elliot. “We want the new shop to be the place for the local outdoor community to congregate, not just to shop for gear. We plan to conduct athlete workshops, a place to hold events with our charitable partners and we’ll even have a small café serving coffee and local beers.”
Since its beginnings as t-shirt company started in a dorm room at the University of Arkansas, Fayettechill has grown to a multi-million dollar outdoor lifestyle clothing company with over 50 retailers in 12 states.
Fayettechill was originally conceived to be a culture brand that focused on promoting the laid-back outdoor lifestyle. As the brand grew, the team quickly realized that it was not just a laid-back lifestyle that they were attracted to, but also the setting that allowed it to take place, the Ozarks, and the active outdoor sports opportunities in them. Fayettechill creates experience inspired apparel for outdoor enthusiasts and promotes the relaxed and fulfilled state of mind that is brought about by adventuring into the wild. To learn more about Fayettechill, visit their website, www.shop.fayettechill.com or their Vimeo page here.
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Ian Connor, SOAR Communications, 801.656.9472m ext 2 (o), 203.415.7518 (c), firstname.lastname@example.org