5 of the best outdoor PR agencies to follow on Instagram - SNEWS

5 of the best outdoor PR agencies to follow on Instagram

These marketing and communication gurus will flood your feed with #inspiration.
Author:
Publish date:

At a time when people are touting the benefits of social media breaks and Marie Kondo-ing their lives, Instagram is pitted as a villain. But if you're using it right, your account won't fall into the "unfollow" pile.

After sifting through 30-plus outdoor PR and marketing companies, I came up with five that deserve a follow and a few double taps. They've done their homework on what it takes to make a beautiful and meaningful Instagram. Criteria included number of followers, frequency of posts, aesthetic and style, mission and voice, use of multimedia, and the most important: striking a balance between sharing about client news, office life, and inspirational posts. 

These accounts are worth keeping on your must-follow list:

1. JAM Collective

Do you ever walk into a space that all of a sudden makes you feel zen? That's what JAM Collective's feed does for us. Maybe it's because the agency is based in San Francisco, but they're putting out some serious West Coast vibes. The soft yet vibrant hues of photos blend together to create a blog full of faces, places, and products important to the outdoor industry—while still remaining appealing to those outside of the industry. Their Instagram matches their website matches their Facebook, which are all signs of strong brand awareness.

2. Press Forward PR

Sure, product shots are fine to share. Clean and clear. But Vermont's Press Forward PR has been doing an excellent job of showing off clients' gear in its element. An Opinel knife cutting cheeses and bread. Bees Wrap delicately tucked around produce. Skis and snowboards touching fresh powder. We also dig how they experimented with their grid by breaking up an otherwise mundane office shot to share news about their brands.

3. Backbone Media

This account won us and thousands of others over with cute dogs. But seriously, Carbondale, Colorado-based Backbone Media has by far, the most followers of any other outdoor PR agency we researched. We can see why. Using bold and colorful images and lots of hashtags, they leverage brand content—such as Black Diamond's April Fool's Day tease featuring Alex Honnold—while also sharing how they use their clients' gear. It never hurts to get a little personal either, like telling followers about Founder Penn Newhard's birthday or John Dicuollo and Nate Simmons' epic ski day.

4. Meteorite PR

Celebrating clients' wins is part of any PR person's job and Boulder, Colorado-based Meteorite PR does it well. Post after post, Founder Eric Henderson gives kudos to his brands when they win awards, make headlines, and launch new products. From stills of Sweet Protection helmets and Purist bottles to action shots of pro skier Eric "Hoji" Hjorleifson and the Teton Gravity Research crew, this account will instill in you enough stoke to get off your phone.

5. Big Fish Collective

This lady-only team of four out of Denver, Colorado, knows how to curate a killer archive. With tabs for Media Events, Press Hits, Trade Shows, Content, and Adventures, followers can watch and re-watch their stories as many times as they want to stay informed on their brands' happenings. Big Fish Collective also started a #MeetTheTeamMondays series to introduce followers to the sassy, smart team. Sprinkled in between that and brand news are prompts to breathe, tackle the upcoming week, and ditch the office for the great outdoors. But beware: This account evokes serious wanderlust.

Related

REI Instagram

5 outdoor retail shop Instagram feeds you should follow

My name is Hannah and I’m addicted to Instagram. Lucky (or unlucky, depending on how you look at it) for me, my internship with SNEWS is supporting my addiction with this assignment: finding the most inspiring retailer shop Instagram feeds. As a millennial and outdoor newbie on ...read more

Glacier National Park

The top 5 outdoor hashtags on Instagram

Take it from a millennial: Hashtags rule the Insta-universe. Slap a few popular hashtags onto your post, and BOOM, all of a sudden you’re getting “likes” from Instagram users all over the world. So how do you capitalize on the power of a hashtag to get your posts read by the ...read more

Native brochure_Sunlight Sports_Argot

The magic behind Argot, a new outdoor creative agency

It's summer break and a family of four with two teenage kids is driving to Yellowstone National Park. Noticing they need gas and knowing they need to stock up on a few camping essentials, the driver seat suggests that one of the kids find a good gear shop nearby. An ad for the ...read more

20190131_Albanese_2149

Instagram sensation Pattie Gonia makes her Outdoor Retailer debut

Pro photographer Wyn Wiley brought a lot more than a camera to his first appearance at Outdoor Retailer. The six-foot-plus, Lincoln, Nebraska-based creative also arrived with a signature pair of white, knee-length patent leather platform boots with six-inch ...read more

Adriana Garcia and Luz Lituma hiking in the woods during one of their LatinXHikers meetups.

Dos excursionitas: These two Latina hikers are getting their community outdoors

On the way to the Beaver Falls, the most remote set of cascading waterfalls in Havasupai, Arizona, Adriana Garcia and Luz Lituma came across something they had never seen before while hiking. Carved into one of the ladders leading to the falls was an arrow and the phrase “Por ...read more

A bin of trash in the grass

UCO Gear's #TrashTag goes viral

Picking up trash is cool, partly thanks to UCO Gear's social media movement. Four years ago, the Washington-based brand launched the #TrashTag Project to encourage people to clean up litter on trails, parks, beaches, and city sidewalks, and post about it to inspire others to do ...read more

TNF top of images

The North Face apologizes for 'manipulating' Wikipedia photos

The North Face’s latest marketing stunt isn’t about elevating women or getting more people outside. And no, it’s not about public lands either. The highly-regarded global brand earlier this week bragged that it had found a loophole to crawl to the top of Google’s search results ...read more

Person in a wetsuit holding a surfboard and waving at the ocean

Industry Buzz: Body Glove, MEC's flagship, SIA webinar, shopping on Instagram, and how knockoffs hurt outdoor brands

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Canada's Mountain Equipment Co-op is relocating its flagship to Toronto, with an expected opening of April 13. The two-level, 54,000-square-foot building will ...read more

free solo cover

Watch 'Free Solo' filmmakers react to Oscar nomination

Watching Jimmy Chin and Elizabeth Chai Vasarhelyi burst into cheers over "Free Solo's" nomination for an Oscar on Tuesday mirrored the pure joy of seeing Alex Honnold top out on El Capitan in the film.  "I’ve been waiting my entire professional life for this moment," Vasarhelyi ...read more