Hannah Johnson
Hannah Johnson is a senior at Northwestern University studying journalism and sociology. Originally from Minnesota, one of her favorite places to explore is the North Shore of Lake Superior.
Are you nurturing your shop’s next great bootfitter?
Indisputable truth: Nothing crushes an outdoor experience—or a day on the slopes— quite like a crappy-fitting boot, and the hot spots, blisters, aches and pains that come along with it. And that’s precisely why having a top-notch boot-fitter on your roster can have a serious ...read more
The dreamiest of dream jobs
Calling all aspiring writers, world travelers and travel junkies: The New York Times wants to pay you to live out your wildest dreams. Last week, the newspaper announced their search for a journalist to complete and write about their travels to each place in the 2018 installment ...read more
These 6 outdoor shops do Halloween right
Every holiday is an excuse to have fun engaging with your customers. Here’s how 6 outdoor retailers get into the spirit (get it?) of Halloween. ...read more
Is your next great employee a customer?
Long before she began working at Alpenglow Sports in Tahoe City, California, owner Brendan Madigan knew Emily Burke was special. “Emily’s family has shopped at Alpenglow for decades,” Madigan says. “Since her youth, she’s craved a position at the shop, and she let me know it.” ...read more
Geek out on all things Everest
Everest and Himalayan geeks, rejoice: The Himalayan Database will be free and available to download beginning in November. The Himalayan Database announced on Facebook on October 8th that the new, free edition of the Database will include updates from Spring 2017 and will be ...read more
The top 5 outdoor hashtags on Instagram
Take it from a millennial: Hashtags rule the Insta-universe. Slap a few popular hashtags onto your post, and BOOM, all of a sudden you’re getting “likes” from Instagram users all over the world. So how do you capitalize on the power of a hashtag to get your posts read by the ...read more
5 outdoor retail shop Instagram feeds you should follow
My name is Hannah and I’m addicted to Instagram. Lucky (or unlucky, depending on how you look at it) for me, my internship with SNEWS is supporting my addiction with this assignment: finding the most inspiring retailer shop Instagram feeds. As a millennial and outdoor newbie on ...read more
The coolest places to stay during Outdoor Retailer + Snow Show
You’re coming to the big show in Denver this January, right? It’s a unique chance to experience two trade shows—Outdoor Retailer plus the Snow Show—all under one mega roof. Registration for the show is now open and rumor has it that there will be no lack of awesome brands to suss ...read more
How I scored a $20 Patagonia gift card
For a college student like me, new Pata-gucci gear is rarely in the budget. Let’s face it: The stuff is expensive. It’s an investment. That’s why I was intrigued by the brand’s new Worn Wear store, which not only lets me find good, used stuff at cut-rate prices, it encourages me ...read more