Every holiday is an excuse to have fun engaging with your customers. Here’s how 6 outdoor retailers get into the spirit (get it?) of Halloween.


REI Instagram

5 outdoor retail shop Instagram feeds you should follow

My name is Hannah and I’m addicted to Instagram. Lucky (or unlucky, depending on how you look at it) for me, my internship with SNEWS is supporting my addiction with this assignment: finding the most inspiring retailer shop Instagram feeds. As a millennial and outdoor newbie on ...read more

lasportiva boot fullerton images

Are you nurturing your shop’s next great bootfitter?

Indisputable truth: Nothing crushes an outdoor experience—or a day on the slopes— quite like a crappy-fitting boot, and the hot spots, blisters, aches and pains that come along with it. And that’s precisely why having a top-notch boot-fitter on your roster can have a serious ...read more

An outdoor retail shop with cement floors and brick walls and filled with racks of outdoor apparel and sleeping bags and gear

These two people are the future of the outdoor industry

Congratulations to Jackie Cianci from Tahoe Mountain Sports and Joe Brewer from Feral Mountain Co., the winners of our inaugural Shop Star program. The goal of Shop Star is to identify young people working in specialty retail who will become the next generation of leaders in the ...read more

Glacier National Park

The top 5 outdoor hashtags on Instagram

Take it from a millennial: Hashtags rule the Insta-universe. Slap a few popular hashtags onto your post, and BOOM, all of a sudden you’re getting “likes” from Instagram users all over the world. So how do you capitalize on the power of a hashtag to get your posts read by the ...read more

Alpenglow Emily Burke Shop Star

Is your next great employee a customer?

Long before she began working at Alpenglow Sports in Tahoe City, California, owner Brendan Madigan knew Emily Burke was special. “Emily’s family has shopped at Alpenglow for decades,” Madigan says. “Since her youth, she’s craved a position at the shop, and she let me know it.” ...read more

Woman on dock carrying a YETI cooler and fishing rods

Poll | Do you sell YETI products in your shop?

Earlier this year, YETI sent formal, ice cold letters to some independent outdoor retailers terminating the distributor-seller relationship. We want to know how many others received the same letter, which is attached below. "As a result of this termination, your dealership is no ...read more

Pine Needle Mountaineering Outdoor Retailer Playbook

The Outdoor Retailer Playbook: Part 4, Community-building

Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or ...read more

GOA_Day04Awards-rock creek

A new era for Rock/Creek Outfitters

If you were a regular customer at Rock/Creek Outfitters long enough, the owners, managers, and sales floor staff greeted you by name when you walked through the doors and also came to know your outdoor activities. Shopping there was not merely a transaction; it was a gathering ...read more

Custom gear kiosk

Customize it!

Picture this: You walk into your favorite local outdoor shop in search of the perfect new down puffy. You walk past all the racks of Patagonia, Marmot, Mountain Hardwear, and The North Face, and straight to a smart-looking kiosk in the center of the floor. Via a 42-inch touch ...read more