Midwest Mountaineering

A Grassroots Outdoor Alliance award is a very big deal. The group, which is a consortium of 64 independent outdoor specialty retailers and 68 vendor partners, represents the best of specialty retail. The awards, which will be given out on June 13, 2018 on night one of the ...read more

Picture this: You walk into your favorite local outdoor shop in search of the perfect new down puffy. You walk past all the racks of Patagonia, Marmot, Mountain Hardwear, and The North Face, and straight to a smart-looking kiosk in the center of the floor. Via a 42-inch touch ...read more

Every holiday is an excuse to have fun engaging with your customers. Here’s how 6 outdoor retailers get into the spirit (get it?) of Halloween. ...read more

** To watch more episodes of The Innovation Project, click here. Rod Johnson started Midwest Mountaineering, in Minneapolis, 46 years ago in his kitchen. He was “poor as a church mouse,” he says, and used his father’s business letterhead to buy gear at wholesale prices and ...read more