Earlier this year, YETI sent formal, ice cold letters to some independent outdoor retailers terminating the distributor-seller relationship. We want to know how many others received the same letter, which is attached below.

"As a result of this termination, your dealership is no longer an authorized reseller of YETI products; YETI will not accept any returns and will not buy back any inventory," the letter reads.

SNEWS has heard from numerous retailers expressing everything from bewilderment and anger to understanding.

When asked at the end of February about the brand's strategy and if YETI is moving away from selling through specialty retailers, Kirk Zambetti, senior VP of sales, sent a statement. He did not respond to multiple requests to answer the questions about the letters.

“YETI is committed to building and strengthening our specialty retail channel while continually improving the consumer experience," Zambetti wrote. "As part of normal course, we regularly evaluate our retail relationships so our specialty retail partners and consumers enjoy an exceptional YETI experience.”

Cast your vote, and make sure to comment when you received your notice of termination.




YETI tussles with NRA

YETI Coolers says that a scornful letter from a gun industry official is entirely inaccurate. Marion P. Hammer, USF executive director and NRA past president, in a letter to USF and NRA members on Friday, said that after years of providing "hot items" for sportsmen, YETI cut ...read more


Poll | Fess up: Do you use Amazon?

Take our anonymous poll to see how much of the outdoor industry supports the online mega-retailer with their dollars. We all love to rag on Amazon as the evil machine that's crushing independent specialty retail, stealing jobs, and spewing carbon with it's delivery army. But ...read more

woman sitting on blue Rovr cooler near camp fire. who makes the best coolers?

Poll | Who makes the best coolers?

Hard-sided or soft-sided, 40 quarts or lunch-box sized, on your back or on wheels—we know everyone has a preference. With so many different options nowadays, we just want to know which brand keeps ice the longest and therefore, keeps beer, snacks, and other essentials the ...read more