Keep up by reading Industry Buzz. Here are today's top headlines:
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- Canada's Mountain Equipment Co-op is relocating its flagship to Toronto, with an expected opening of April 13. The two-level, 54,000-square-foot building will feature a bouldering wall, full-service bike repair and ski shop, and a "basecamp" open-concept community space for events and clinics. It will also be carbon neutral.
- People are urging REI to withdraw a yoga mat towel carrying reimagined images of Hindu deity Lord Ganesh, saying it's "inappropriate." Hindu statesman Rajan Zed said that Lord Ganesh is "highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to sit/stand on or put feet/buttocks/legs/body on or to absorb/wipe one’s sweat."
- Soon, customers will be able to buy gear through Instagram. A new feature called Checkout launched on Monday, allowing people to pick a product in a photo, choose size and color, and pay in the app. During beta testing, Outdoor Voices, adidas, and Nike are the three outdoor brands participating.
- SIA is hosting an Industry + Intelligence webinar with Bruce Dotterer of The NPD Group this Thursday at 10:30 a.m. MT. Dotterer will talk about channel and category performance to reveal trends affecting the total snow market. Register here.
- Oboz Footwear, headquartered in Bozeman, Montana, hired Love Communications of Salt Lake City, Utah, as its digital agency of record. Love Communications will assist Oboz in nurturing customers’ digital journeys while expanding its online footprint in support of its wholesale partners.
- Body Glove has named Carbondale, Colorado-based rygr as its public relations agency of record. Body Glove wants to grow its devout fanbase and looks to rygr to lead the brand’s public relations efforts in the United States
- The Aspen Institute announced its 2019 Class of Henry Crown Fellows, including Combat Flip Flops’ CEO Matthew "Griff" Griffin. The fellowship supports entrepreneurial leaders between 30 and 45 years, to tackle the world’s most intractable problems and build a better society.
- And lastly, the co-founder of Climb-On Maps wrote a story for Climbing Magazine about how illegal knockoffs harm outdoor brands.