What’s in a name: Racist climbing route names, tone-deaf brand terminology, and other instances of offensive language across the outdoor space are being examined anew. [The Colorado Sun] Speaking of language: It’s time to rethink how we talk about skiing, and the subtle ways our ...read more
At a time when people are touting the benefits of social media breaks and Marie Kondo-ing their lives, Instagram is pitted as a villain. But if you're using it right, your account won't fall into the "unfollow" pile. After sifting through 30-plus outdoor PR and marketing ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Canada's Mountain Equipment Co-op is relocating its flagship to Toronto, with an expected opening of April 13. The two-level, 54,000-square-foot building will ...read more
Picking up trash is cool, partly thanks to UCO Gear's social media movement. Four years ago, the Washington-based brand launched the #TrashTag Project to encourage people to clean up litter on trails, parks, beaches, and city sidewalks, and post about it to inspire others to do ...read more
By 2044, people of color will make up the majority of the U.S. population. Naturally, there’s a resulting urgency for more diverse representation in marketing. Yet even with diversity on everyone’s table, influencers hired to check that box aren’t always eating. Most of us are ...read more
Pro photographer Wyn Wiley brought a lot more than a camera to his first appearance at Outdoor Retailer. The six-foot-plus, Lincoln, Nebraska-based creative also arrived with a signature pair of white, knee-length patent leather platform boots with six-inch ...read more
Watching Jimmy Chin and Elizabeth Chai Vasarhelyi burst into cheers over "Free Solo's" nomination for an Oscar on Tuesday mirrored the pure joy of seeing Alex Honnold top out on El Capitan in the film. "I’ve been waiting my entire professional life for this moment," Vasarhelyi ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com SNEWS GEAR GIVEAWAY: We're giving away an adventure prize package (worth $430) to one lucky winner. All you have to do is follow us on Instagram and follow the ...read more
We're all trying to juggle our various social media accounts and engage our followers while also gaining new ones. But it's probably obvious which platform does best, whether it's because you put more time into it or because it's what your customers use most. And as we all have ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com We can barely keep up with the IKON pass news. This week, IKON announced the additions of seven new locations for pass holders: Taos Ski Valley in New Mexico, and ...read more
On the way to the Beaver Falls, the most remote set of cascading waterfalls in Havasupai, Arizona, Adriana Garcia and Luz Lituma came across something they had never seen before while hiking. Carved into one of the ladders leading to the falls was an arrow and the phrase “Por ...read more
Ever post a photo on Instagram or Facebook or Twitter and immediately get the question, "Gorgeous view. Where is that?" In recognizing the huge role social media plays in promoting the outdoors, Boulder-based Leave No Trace has released a new set of guidelines for best posting ...read more
How good of an investment is the outdoor and recreation industry on Wall Street? A SNEWS analysis shows the sector has outpaced broader market indices such as the S&P 500 and Dow Jones Industrial Average with healthy gains during the past five years, albeit still lagging behind ...read more
In a world where dogs are kings of the trail, one outdoor-loving cat is breaking all stereotypes. Simon the Adventure Kitty (@backpackingkitty), along with his human travel vlogger JJ Yosh (@jj_yosh), hike, jog, camp, and kayak together while they travel the world. With a ...read more
Take it from a millennial: Hashtags rule the Insta-universe. Slap a few popular hashtags onto your post, and BOOM, all of a sudden you’re getting “likes” from Instagram users all over the world. So how do you capitalize on the power of a hashtag to get your posts read by the ...read more
My name is Hannah and I’m addicted to Instagram. Lucky (or unlucky, depending on how you look at it) for me, my internship with SNEWS is supporting my addiction with this assignment: finding the most inspiring retailer shop Instagram feeds. As a millennial and outdoor newbie on ...read more
PUNCTURE-WOUNDED WALL MAPS are no longer suffering in vain: More Americans than ever are putting their money where their pins are. For this new breed of tourists, actualizing their wanderlust in plane tickets and scrolling odometers, the goal is more than just sightseeing. ...read more
