Golden, CO (August 4, 2014) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the American Alpine Club at the Outdoor Retailer Show for the fourth year in a row. Back by popular demand and Mountainsmith’s commitment to the AAC, the highly anticipated Backpack and Brews Benefit will take place on Thursday, August 7th from 4:30 p.m. – 6:00 p.m. at booth #20015. What does this mean for Outdoor Retail Show goers? A screamin’ deal on limited edition Mountainsmith packs with all proceeds benefitting the American Alpine Club.
AAC-branded Mountainsmith backpacks will be sold in 3 waves at 4:30, 5:00, and 5:30; including 200 Screams (MSRP: $69.95) for $20.00 each and 100 Mayhems (MSRP: $129.95) for $40.00 each.
The action continues with a raffle at 5:30. Attendees can stop by the Mountainsmith booth any time Wednesday or Thursday to drop off their business card and be entered into the raffle. Prizes include a Scream backpack, Mayhem backpack, Mountainsmith tent, Tiki Toss, AAC membership, and other AAC-branded gear.
Visitors will want to make sure to pick up some of Mountainsmith’s signature swag while stopping by the booth, including coozies filled with cold PBR tall boys, trucker hats, and hemp pouches. Proceeds have nearly doubled every year for the past three that Mountainsmith has hosted this favorite OR event. Swing by and help the team make another generous contribution to the AAC this year.
“Mountainsmith applauds the efforts of the American Alpine Club and we are excited for the 4th year of this now iconic event in support of our neighbors in Golden, Colorado,” states Jay Getzel, Mountainsmith president. “Our organizations share a passion for expanding the horizons of adventure and providing both the tools and the knowledge for outdoorspeople everywhere to pursue their dreams in the mountains around the world.”
Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are… forged for life. Visit www.mountainsmith.com to learn more.