SIA Releases Latest Participation Report - SNEWS

SIA Releases Latest Participation Report


Park City, UT (December, 7, 2016) - SnowSports Industries of America (SIA) released their most recent Participation Report available now for download. It is free to SIA Members and $899 for non-members. The overall aim of the data produced is to establish levels of activity and identify key trends in sports, fitness and recreation participation in the US.

Some highlights from the report:
+ The 2015/2016 season brought 23.5M snow sports participants into the cold, up 1%.
+ There were 8.2M lapsed participants who consider themselves skiers or snowboarders but did not participate last season.
+ 41% of snowboarders and 34% of skiers say they also regularly run/jog for fitness.
+ One third of skiing and snowboarding women also participate in yoga.
+ There were 2.1M snowboarders under 18 last season, about 28% of all snowboarders are kids (under 18). At the same time, the snowboard participant base is aging and 1 in 4 snowboarders are 35 or older.
+ 28% percent of core alpine skiers (9+ days) were 45 years old or older last season.
+ Females represented 38% of the snowboard participant base overall, but only 26% of the snowboarding core (participated 9 days+)

Kelly Davis, Director of Research at SIA, says, "The SIA Participant Report is a detailed view of snow sports participation trends, participant demographic profiles, and differences between core participants and casual participants. The report includes detailed data on downhill skiers, snowboarders, cross country skiers, backcountry skiing and snowboarding and snowshoeing.”

For more information or to get a copy of the report, contact:


About SIA
Member-owned and industry inspired, SIA has been focused on the drive and success of snow sports for over 60 years. Established in 1954, the association annually produces the SIA Snow Show and On-Snow Demo, the largest snow sports industry trade show and networking environment globally, while delivering invaluable data/research, support, marketing products, government affairs representation, services and programs.