Boulder Colorado, February 2014 – Salewa North America, the fastest growing brand in technical, mountain, and casual footwear, is pleased to welcome Melissa Arnot to its elite Salewa North America mountain athlete roster. Arnot, is an accomplished mountain guide and five time women’s summit record holder on Mt. Everest. She joins Ed Viesturs and Kai Lightner on the athlete team as they develop new products and encourage the alpine lifestyle.
Melissa, dubbed the Queen of Everest by Outside Magazine, has a climbing resume that is built to impress any climber, man or women. With near 100 summits of Mt. Rainer, 5 summits of Mt. Everest, multiple expeditions above 6,000 meters and member of the Eddie Bauer First Ascent guide team Arnot is a force with which to be reckoned. In 2012 Arnot, launched a non-profit with fellow mountain guide, Dave Morton, to provide life insurance and cover rescue expenses of mountain workers. Then in April 2013 Melissa successfully helped defuse a brawl on the flanks of Mt. Everest. Now in 2014 she is poised to return to Everest and climb with her newest partner Psang Lhamu Sherpa – one of the only female guides on Everest who is Sherpa and female. Melissa and Pasang Lhamu will work and climb together this March and April as two female mountain guides working on Everest.
As part of this elite athlete team, Arnot will represent Salewa footwear exclusively in the mountains or on the trail. She will provide feedback on design, development, and help encourage a healthy outdoor lifestyle. Presently Arnot is using the W’s Raven, Mtn Trainer GTX and Vertical Pro.
“As a brand we pride ourselves on professionalism, ingenuity, and embracing our deep mountain heritage, “ said Jim Lamancusa, Director of Sales and Marketing, Salewa North America. “Melissa embodies all of these qualities and more. She is not only courageous in the mountains, but also has incredible compassion to give back to the communities around here. We are honored to have her using our footwear, and look forward to building a long term partnership”.
Salewa North America offers a wide range of footwear to match any adventure you aim for. To find out more visit us at Salewa.com or Facebook.com
The North American headquarters is the wholly-owned subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned Italian-based business with operations around the world. The North American business runs the USA/Canada sales, operations, marketing, distribution, and service for the premier alpine brand Salewa (based in Bolzano, Italy), and two of the world’s preeminent backcountry ski brands, Dynafit (based in Munich, Germany), and Pomoca (based in Aubonne, Switzerland). http://www.salewa.com