For Immediate Release
Mark Bryden and Jack Gilbert Join Hydro Flask’s Advisory Board
Outdoor industry veterans to advise leadership
as the Hydro Flask brand continues to grow
BEND, Ore. – January 22, 2014 – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, announces two new members to its Advisory Board – Mark Bryden, previously President of VF Corporation’s lucy® Activewear, and Jack Gilbert, founder of Mountain Hardwear®. Both are highly respected veterans in the outdoor industry.
Mark Bryden began his career at Levi Strauss & Co., where he spent more than 25 years serving in leadership roles in sales and marketing and then regional and global supply chain organization. Bryden later became VP of Operations and Supply Chain and eventually President for SmartWool®. Subsequently, he was VP and General Manager of Timberland® North America and most recently, President of lucy Activewear, where he lead the entire lucy brand, from developing strategy to delivering company results.
“Hydro Flask is an exciting brand with great potential,” said Bryden. “I look forward to working with the leadership team and sharing my experiences in brand building, global operations and managing growth.”
Jack Gilbert, a 45-year veteran of the outdoor gear industry, started his career at The North Face, where he spent 20 years as VP of Sales and Marketing and as a board member. Gilbert was also General Manager of Outdoor Retailer, President of Sierra Designs and founder of Mountain Hardwear, where he served as President for 12 years. Gilbert remained President of Mountain Hardwear for three years after its sale to Columbia Sportswear in 2003. Gilbert served on the board of Jetboil and is on the board of Simms Fishing and an advisor to Burnside Brewing Co. in Portland, OR.
“I’m a big fan of Hydro Flask. The products provide an efficient, inexpensive and green way to transport and enjoy your favorite beverages while outdoors or on the go,” said Gilbert. “There are many challenges in building great outdoor brands. The Hydro Flask leadership team and board have made great progress here, and I look forward to contributing to the cause.”
“We are fortunate to have two of the top outdoor industry veterans on our Advisory Board,” said Scott Allan, CEO of Hydro Flask. “Mark and Jack’s experience with brands like SmartWool, lucy, Mountain Hardwear, and The North Face will be highly valued as we continue to grow at Hydro Flask.”
About Hydro Flask
Hydro Flask® began in the summer of 2009, in beautiful Bend, Oregon, with the mission to save the world from lukewarm beverages. Using only high-quality, 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable, insulated flask that keeps hots hot and colds cold. Each flask incorporates double wall vacuum insulation, BPA-free materials, food grade stainless steel, a range of fun, bold colors and a lifetime warranty. Hydro Flasks are both reusable and recyclable.
Additionally, Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, 5% Back, offers a program that allows consumers to allocate a portion of the net profit from their flask purchase to a charity of their choice. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit 5% Back.
Note to Reporters: For high-resolution images of Hydro Flask products, please visit our online media library at: http://www.hydroflask.com/media/hf-media-library/index.html.
CONTACT: Hydro Flask