Club Ride Selects Verde Brand Communications as its Content and Social Media Marketing Partner

Author:
Updated:
Original:
clubride
verde

Sun Valley, Idaho (July 14, 2014) Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing, effective immediately. The Sun Valley-born cycling apparel manufacturer will utilize Verde’s dedicated social media managers and Content Solutions team to raise its visibility and engagement in social media and to showcase its core brand positioning and story to its fans and followers.

Club Ride is well known for its role in shifting riding attire to a more fashion forward appearance and bridging the gap between what’s comfortable to ride in and what people want to continue to wear off the bike. As cycling fashion has matured, awareness of high tech garments that mate function with style is desirable. Club Ride has charged Verde with delivering the stories and driving the movement towards multi purpose garments that eliminate the barriers between the person and the bike. 

“Club Ride is growing very quickly and Verde’s expertise was much needed,” said Club Ride’s CEO and bike industry veteran Scott Montgomery. “I’ve had a long standing relationship with key people at Verde and know from experience the successful tactics they execute to meet our goals.”

Like Club Ride’s clothing itself – full of surprises and hidden features – Verde will expose the brand to new customers through professionally produced, optimized web content, including written stories and social photography and video. Verde will also use its expertise in building custom social media promotions to increase community size and reach on Facebook. To drive conversions in Club Ride’s webstore, Verde will use website remarketing strategies, creating audience profiles to deliver specific content to the right customers.

“Verde's expert fluency with developing and sharing stories with original content and social media campaigns will help drive engagement and boost the fans and followers comprising Club Ride’s social communities,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “Club Ride’s people and product represent the highest level of passion for mountain biking and Verde’s team and culture strongly shares this same passion.”

Follow Club Ride on Facebook, Twitter to join the ride.

About Club Ride:
Club Ride was created in 2008 when founder Mike Herlinger had an epiphany while mountain biking: Design casual-performance cycling clothes that are highly functional on and off the bike. Based in Ketchum, Idaho, the company strives to provide innovative designs that are comfortable, functional and stylish. Ride Daily™

About Verde Brand Communications:
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde Brand Communications is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike and snowsports, as well as in the consumer electronics, pet, travel and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, please visit www.verdepr.com.

Media Contact:
Craig Randall
Verde Brand Communications
craig@verdepr.com
303-718-6519

Related

CONTOUR Selects Verde Brand Communications as Partner

Orem, Utah (April 15, 2014) – CONTOUR, LLC, a leading manufacturer of Point of View (POV) cameras, has announced Verde Brand Communications as its agency of record, effective immediately. The partnership allows CONTOUR to focus on product innovation and distribution of its ...read more

moxiecyclinglogo

Moxie Cycling and Verde Announce Brand Communications Partnership

Boulder, Colo. (Jan. 21, 2014) – Verde Brand Communications, a leading integrated brand communications agency in the active outdoor lifestyle markets, announced today its communications partnership with Moxie Cycling, a cycling apparel company made by and for women, effective ...read more

Kitsbow and Verde Announce Brand Communications Partnership

Boulder, CO (June 5, 2014) – Verde Brand Communications, a leading integrated brand communications agency in the active outdoor lifestyle markets, announces a partnership with Kitsbow, designer and manufacturer of high-end, technical mountain biking apparel for trail riding ...read more

Verde _ Action Sports logo

Verde Brand Communications Launches Action Sports Division

JACKSON HOLE, Wyo. (Feb. 13, 2014) – With more than a decade worth of time in the trenches cultivating media relationships, executing for clients, and consuming adult beverages for work, Verde Brand Communications is bringing their expertise to the action sports and lifestyle ...read more

12711175_10150581862224943_6769342861074288190_o

Club Ride Apparel Picks Up Momentum Media PR as Agency of Record

Boulder, Co. (March 15, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, has selected Momentum Media PR as its public relations agency of record. Effective immediately, Momentum will ...read more

Verde_Reynolds

Reynolds Cycling Selects Verde for Brand Communications Partnership

SANDY, UT –Reynolds Cycling—manufacturer of high-performance race wheels for mountain and road bikes and pioneer in carbon fiber and aero technology—has teamed up with Verde Brand Communications as its agency of record. The partnership combines Reynolds Cycling’s ...read more

Lapierre North America and Verde Announce Brand Communications Partnership

Boulder, Colo. (June 10, 2013) – Lapierre Bicycles, a premiere, French road and mountain bike manufacturer, retained Verde, a leading integrated brand communications agency in the active outdoor lifestyle markets, for public-relations, digital and content strategy and support, ...read more

SITKA_Gear_Color

Sitka Gear Selects Backbone Media as Marketing Communications Agency

BOZEMAN, Mont. (Dec. 7, 2016) – Sitka Gear, the leader in performance hunting gear, today announced Backbone Media as its communications agency of record. The Colorado-based agency will partner with Sitka for public relations efforts and media planning and buying initiatives. ...read more

Untitled2

Verde Brand Communications Presents Marketing of the Backcountry at SIA

Panel discussion at SIA explores the industry’s marketing of the backcountry #SIABC Durango, Colo. (January 22, 2014) – Backcountry use has significantly increased in the last few years and manufactures, film makers and photographers are marketing the access and avalanches ...read more