Moxie Cycling and Verde Announce Brand Communications Partnership

Author:
Updated:
Original:

Boulder, Colo. (Jan. 21, 2014)Verde Brand Communications, a leading integrated brand communications agency in the active outdoor lifestyle markets, announced today its communications partnership with Moxie Cycling, a cycling apparel company made by and for women, effective immediately.

“From the first time I saw Moxie Cycling’s apparel at one of my favorite bike shops, I was hooked. Moxie’s apparel is performance-driven yet super stylish and unique among cycling apparel,” said Kristin Carpenter-Ogden, CEO and founder of Verde Brand Communications. “Moxie is stand-alone in terms of design, fit, fabrication and finish work - this is a brand poised to change the game.”

In 2009, cyclists Brooke Freiborg and Deb Amorde spotted a need in the marketplace for technical, yet stylish cycling tank top jerseys. With a firsthand knowledge of what women really need from their riding apparel, they developed a jersey. This technical top, centered on high-performance, style, and comfort, was the start of Moxie Cycling. The Moxie Cycling line now comprises a variety of unique women’s cycling jerseys. In March 2014, Moxie Cycling will be expanding its collection to include original t-back tanks, sweetheart and layered tanks, tees, skirts, and a merino wool line with tops and jackets.

 “As an emerging brand, we've grown quickly by teaming up with the best in the business,” said Brooke Freiborg, co-founder of Moxie Cycling. “We are delighted to be working with the talented team at Verde to create more brand fans and elevate the experience for women in the sport we love.”

About Moxie Cycling

With a focus on high performance and high style, Moxie Cycling is evolving the world of cycling apparel by placing a woman’s unique needs at the forefront of cycling apparel design. The Moxie Cycling line is inspired by a passion for the sport and firsthand knowledge of what women truly want from their riding gear. Our Moxie means never having to sacrifice comfort, style, or performance. For more information, and to check out the full product line, visit www.moxiecycling.com. Or, join the Moxie Cycling community on Facebook and Twitter.

About Verde Brand Communications

With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde Brand Communications is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, as well as in the consumer electronics, pet, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, please visit: www.verdepr.com. 

Media Contact

Marjory Elwell

Verde Brand Communications

Marjory@verdepr.com

970-366-4579 Ext. 130

moxiecyclinglogo

Related

Kitsbow and Verde Announce Brand Communications Partnership

Boulder, CO (June 5, 2014) – Verde Brand Communications, a leading integrated brand communications agency in the active outdoor lifestyle markets, announces a partnership with Kitsbow, designer and manufacturer of high-end, technical mountain biking apparel for trail riding ...read more

Lapierre North America and Verde Announce Brand Communications Partnership

Boulder, Colo. (June 10, 2013) – Lapierre Bicycles, a premiere, French road and mountain bike manufacturer, retained Verde, a leading integrated brand communications agency in the active outdoor lifestyle markets, for public-relations, digital and content strategy and support, ...read more

Verde_Reynolds

Reynolds Cycling Selects Verde for Brand Communications Partnership

SANDY, UT –Reynolds Cycling—manufacturer of high-performance race wheels for mountain and road bikes and pioneer in carbon fiber and aero technology—has teamed up with Verde Brand Communications as its agency of record. The partnership combines Reynolds Cycling’s ...read more

g-form_logo

G-Form® Taps Verde PR For Brand Communications Partnership

Pioneer and leader in impact protection technology joins forces with Verde as its agency of record for elevating brand awareness and strategy for continued growth.  PROVIDENCE, RI (Dec. 3, 2013)G-Form®, the pioneer and innovative leader in impact protection technology for ...read more

Verde _ Action Sports logo

Verde Brand Communications Launches Action Sports Division

JACKSON HOLE, Wyo. (Feb. 13, 2014) – With more than a decade worth of time in the trenches cultivating media relationships, executing for clients, and consuming adult beverages for work, Verde Brand Communications is bringing their expertise to the action sports and lifestyle ...read more

Bike

BikeRoar Announces Communications Partnership with Verde

Boulder, Colo. - BikeRoar, an online bicycle information hub that connects cycling consumers to Independent Bicycle Retailers (IBD’s), announces a partnership with Verde PR & Consulting, effective immediately. BikeRoar, a pioneering online bicycling website and community, was ...read more

PIlogo

Pearl Izumi Runs with Verde Brand Communications as Agency of Record

LOUISVILLE, Colo. (Jan. 13, 2015)—Pearl Izumi, maker of ride, run and triathlon performance apparel that empowers athletes to perform better 365 days a year, has hired Verde Brand Communications as its public relations and brand communications agency of record. Neighbors in ...read more

Moxie Cycling Launches 2014 Collection with All-New Apparel for Female Cyclists

Boulder, Colo. (March 17, 2014) – Moxie Cycling, riding apparel made by and for women, announces the launch of its all-new, expanded line of women’s-specific cycling apparel for 2014. With a female cyclist’s needs at the forefront of the apparel design, the Moxie Cycling ...read more

clubride

Club Ride Selects Verde Brand Communications as its Content and Social Media Marketing Partner

Sun Valley, Idaho (July 14, 2014) – Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing, effective immediately. The Sun Valley-born cycling apparel manufacturer will utilize Verde’s dedicated social media managers and Content ...read more