Moxie Cycling and Verde Announce Brand Communications Partnership


Boulder, Colo. (Jan. 21, 2014)Verde Brand Communications, a leading integrated brand communications agency in the active outdoor lifestyle markets, announced today its communications partnership with Moxie Cycling, a cycling apparel company made by and for women, effective immediately.

“From the first time I saw Moxie Cycling’s apparel at one of my favorite bike shops, I was hooked. Moxie’s apparel is performance-driven yet super stylish and unique among cycling apparel,” said Kristin Carpenter-Ogden, CEO and founder of Verde Brand Communications. “Moxie is stand-alone in terms of design, fit, fabrication and finish work - this is a brand poised to change the game.”

In 2009, cyclists Brooke Freiborg and Deb Amorde spotted a need in the marketplace for technical, yet stylish cycling tank top jerseys. With a firsthand knowledge of what women really need from their riding apparel, they developed a jersey. This technical top, centered on high-performance, style, and comfort, was the start of Moxie Cycling. The Moxie Cycling line now comprises a variety of unique women’s cycling jerseys. In March 2014, Moxie Cycling will be expanding its collection to include original t-back tanks, sweetheart and layered tanks, tees, skirts, and a merino wool line with tops and jackets.

 “As an emerging brand, we've grown quickly by teaming up with the best in the business,” said Brooke Freiborg, co-founder of Moxie Cycling. “We are delighted to be working with the talented team at Verde to create more brand fans and elevate the experience for women in the sport we love.”

About Moxie Cycling

With a focus on high performance and high style, Moxie Cycling is evolving the world of cycling apparel by placing a woman’s unique needs at the forefront of cycling apparel design. The Moxie Cycling line is inspired by a passion for the sport and firsthand knowledge of what women truly want from their riding gear. Our Moxie means never having to sacrifice comfort, style, or performance. For more information, and to check out the full product line, visit Or, join the Moxie Cycling community on Facebook and Twitter.

About Verde Brand Communications

With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde Brand Communications is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, as well as in the consumer electronics, pet, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde, please visit: 

Media Contact

Marjory Elwell

Verde Brand Communications

970-366-4579 Ext. 130



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