Tyler Pearce
Maven Outdoor Equipment Company, known for producing elite level optics on a built-to-order customization platform, launches the all new C-series binocular line.
LANDER, WYOMING - JULY 9, 2017 The C.1 binocular will be the first release in the series and will be offered in two configurations, 8x42mm and 10x42mm. The line focuses on high-quality performance without the custom build options, and at a price point below its world-class ...read more
Sitka Gear Unveils First-Ever Women’s Performance Hunting Lines
BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting apparel, introduces Sitka Women’s Gear. The all new performance layering system, designed and tested by women, will be available in Elevated II™ as well as the all-new Subalpine™ pattern. Sitka designed ...read more
Sitka Gear Launches New Concealment Pattern
BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting gear, is pleased to introduce its GORE™OPTIFADE™ Subalpine concealment pattern. “Subalpine is the culmination of years of hard-work, research, and field observation from dedicated hunters," said David ...read more
Sitka Gear Selects Backbone Media as Marketing Communications Agency
BOZEMAN, Mont. (Dec. 7, 2016) – Sitka Gear, the leader in performance hunting gear, today announced Backbone Media as its communications agency of record. The Colorado-based agency will partner with Sitka for public relations efforts and media planning and buying initiatives. ...read more
Former Bachelor Star and Agriculture Ambassador Chris Soules Shares His Story on CarbonTV’s American Elements
Newsfor Immediate Release Media Contact: Tyler Pearce, Backbone Media tyler.pearce@backbonedmedia.net 970-963-4873 ext. 120 DETROIT, MI — July 28, 2016 — CarbonTV’s award-winning documentary series American Elements profiles former Bachelor star Chris Soules. The short film is ...read more
CarbonTV’s Original Series American Elements Picks Up Two Prestigious Telly Awards
DETROIT, July 14, 2016 – CarbonTV’s breakout original series American Elements takes home two prestigious Telly Awards – one for the web series as a whole and a People’s Choice award for its standout episode featuring Travis Meadows, who Rolling Stone calls “Nashville’s most ...read more
Vista Outdoor Selects Backbone Media as Public Relations Agency
CLEARFIELD, Utah, September 15, 2015 – Vista Outdoor Inc.(NYSE:VSTO), a global designer, manufacturer and marketer of products in the outdoor sports and recreation markets, has appointed active lifestyle agency Backbone Media as its agency of record for communications strategy ...read more