LANDER, WYOMING - JULY 9, 2017
The C.1 binocular will be the first release in the series and will be offered in two configurations, 8x42mm and 10x42mm. The line focuses on high-quality performance without the custom build options, and at a price point below its world-class B-series big brother. “We wanted to provide sportsman and outdoor enthusiasts with an excellent product at a cost that would translate into a friendly introduction to our brand,” said Brendon Weaver, co-owner and designer at Maven. “We utilize a direct to consumer business model, which allows us to invest more in product development and deliver a better optic without the retail markup.” Maven’s new C.1 models (MSRP $325-$350) feature ED (extra-low dispersion) glass for incredible visual acuity in low light, with 90% and 89% light transmission in the 8x42 and 10x42, respectively. The binoculars are constructed using lightweight polymer frames and a high performance, non-PVC rubber armor, providing excellent protection for the optical system. They are waterproof, fog proof, nitrogen purged, and all lenses are fully multi-coated and scratch and oil resistant. Maven offers a full coverage, lifetime warranty on every product. “If it says ‘Maven’ on it, we will repair or replace it at the cost of shipping. Even if you run it over with your truck, which I don’t recommend, it’s covered,” added Weaver.
Maven is proud of its Wyoming roots and the free-roaming spirit that led to the creation of the brand. Using clean simple designs and the best modern materials and technologies, Maven empowers people by inviting them to actively participate in the creation of custom outdoor products they’ll own forever. www.mavenbuilt.com