Maggie Edmunds
Avex Athlete Melissa Arnot Tackles 50 Peaks Challenge
PARK CITY, Utah (July 19, 2016) – Avex athlete Melissa Arnot, and guide-in-training Maddie Miller have officially embarked on their mission to summit the highest peak in every U.S. state in 50 days. The 50 Peaks Challenge began on June 27, when the Maddie summited Denali in ...read more
Thermacell Joins Forces with ScoutLook on New Mosquito Alert App
Bedford, Mass. (May 10, 2016) -- Nothing ruins the joy of the great outdoors like mosquitos, black flies and other flying, biting insects. To solve this age-old problem, ScoutLook has joined forces with Thermacell Repellents, Inc., to launch the new Mosquito Alert tool in ...read more
Polygiene Announces Three New Partners and Products for Spring
Leading Odor Control Technology provider ensures freshness for more best-in-class outdoor and sports brands in 2016. MALMÖ, Sweden (May 10, 2016) -- Polygiene®, the world leader in odor control and freshness technologies, is pleased to announce three new brand partners in the ...read more
Thermacell Appoints Adelman to Head Up Camp Category
Bedford, Mass. (May 4, 2016) — Thermacell Repellents Inc., a leading manufacturer of area mosquito repellent products, continues to strengthen its team with the addition of Kyle Adelman as marketing manager for the brand’s camping division. “Kyle’s deep knowledge within the ...read more
AVEX Names Backbone Media Public Relations Agency of Record
PARK CITY, UT (March 18, 2016) — AVEX, purveyor of premium hydration and thermal products, has partnered with leading active lifestyle agency Backbone Media to manage its public relations. “At AVEX we believe in the power of getting outside and the importance of staying hydrated ...read more
Polygiene Appoints Industry Veteran Nipkow to Leadership Role in North America
MALMÖ, Sweden (January 6, 2016) — Polygiene®, the world leader in odor control and freshness technologies, is pleased to announce the hire of Colleen Nipkow as marketing director of North America. “In this new role, Colleen will drive Polygiene’s efforts to capitalize on North ...read more
Toad&Co Appoints New Sales Agency for South Central Region
October 20, 2015 (SANTA BARBARA, CA) — Toad&Co, the outdoor lifestyle apparel brand inspiring people to keep good company and live their fullest lives, has appointed Baratti Marketing as its independent sales agency in the territory encompassing Arkansas, Louisiana, Texas and ...read more
Maven Outdoor Equipment Wins Field & Stream’s 2015 Best of the Best Award
Lander, Wyoming (September 16, 2015) – Maven Outdoor Equipment Company, a next-generation gear brand has been awarded Field & Stream’s 2015 Best of the Best Award for its B.2 11x45mm binoculars. “Our team at Maven is proud to have received such an incredible honor from the ...read more
Field Trip Jerky Names Backbone Media Public Relations Agency of Record
BROOKLYN, N.Y. (Sept. 14, 2015) — Field Trip Jerky, purveyor of premium, all-natural jerky, has partnered with leading active lifestyle agency Backbone Media to manage its public relations activities. “Field Trip Jerky and Backbone both believe in the power of getting outside ...read more
Modern Travel Trending for Toad&Co
New Spring 2016 line blends performance fabrics and treatments with modern sophisticated styles for men and women. Santa Barbara, Calif. (July 28, 2015) – You know him when you see him: brown sandals and socks, a button-down polyester shirt and the dreaded zip-off pants. The ...read more