AVEX Names Backbone Media Public Relations Agency of Record


PARK CITY, UT (March 18, 2016) — AVEX, purveyor of premium hydration and thermal products, has partnered with leading active lifestyle agency Backbone Media to manage its public relations.

“At AVEX we believe in the power of getting outside and the importance of staying hydrated along the way,” says David Mellon, general manager for AVEX. “Backbone’s track record of communicating authentic brand messages to the active lifestyle consumer is unmatched, and we’re excited to work together to tell our story to an expanding audience.”

Founded in 2012 with design at the forefront of product creation, AVEX constructs bottles and thermal drinkware that provide hydration solutions for adventurers, outdoor enthusiasts, athletes and those on the go. AVEX products offer exclusive, patented and patent-pending features that allow for easy, one–handed use, prevent spills and leaks and make cleaning simple. AVEX has recently secured distribution with REI and continues to grow steadily through strategic partnerships and word of mouth.

AVEX is also committed to supporting organizations that preserve and protect access to water; with every purchase of an AVEX product, the brand will donate money back to water conservation.

“At Backbone we are passionate about partnering with brands that take action and stand for more than just the products they create,” says Penn Newhard, founding partner at Backbone Media. “Not only does AVEX offer an expansive, forward-thinking line-up of bottles and thermal drinkware, but their efforts towards water conservation really sets them apart.”

About AVEX: AVEX is based in Park City, UT. We are a small team that is forever searching to design that perfect water bottle for people who share our love for the outdoors and our concern for planet’s water. Our perfect product must have personality and performance, fashion and function, and be manufactured to the highest standards of quality and design. We like to have fun in this process, and we measure success one sip at a time!

About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.