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Kelly Blake

fueltbelt

Durham, N.C. (November 3, 2015) – Implus LLC, the market leader in athletic, fitness, and outdoor accessories, is excited to announce the acquisition of FuelBelt, Inc. Founded in 1997 by seven-time Ironman World Champion participant, Vinu Malik, FuelBelt is the pioneer in ...read more

BOULDER, Colo. (July 29, 2015) — Verde Brand Communications, a full-service, integrated public relations, marketing, and consulting agency, announced today the addition of veteran outdoor industry professional Christina Erb LoVullo to its team. Erb LoVullo joins Verde Brand ...read more

Venice, CA - April 21, 2015 – This year the Arbor Collective is celebrating 20 years making its innovative snowboard, skateboard, and clothing lines. At the double-decade mark, the Brand is still driven by its commitment to craftsmanship, performance, and environmental ...read more

Media ContactKelly BlakeVerde Brand [email protected] Wolverine Winter Outdoor Retailer 2015 Celebration set for January 22 Rockford, Mich. (January 7, 2015) – Wolverine, the maker of high performance work and outdoor footwear since 1883, is excited to ...read more

Boulder, Colo. – Verde Brand Communications, the leading integrated brand communications firm in the outdoor/active lifestyle markets, added firepower to its team this month with four hires that support agency growth in its marketing, public relations, digital and content, and ...read more

PepsiCo TRR

Media Contact:Kelly BlakeVerde Brand [email protected] PURCHASE, N.Y. – May 05, 2014 – PepsiCo today announced that it has signed on as title sponsor for the TransRockies Run, one of the United States’ most storied trail races, and will serve as the ...read more

NEWS RELEASE Contact: Kelly Blake Verde Brand Communications [email protected] Hire of cycling division leader solidifies agency’s commitment to cycling, founder says. Durango, Colo. (March 11, 2014) – Adding extensive cycling industry marketing and public- relations ...read more

Panel discussion at SIA explores the industry’s marketing of the backcountry #SIABC Durango, Colo. (January 22, 2014) – Backcountry use has significantly increased in the last few years and manufactures, film makers and photographers are marketing the access and avalanches ...read more

Panel discussion at Outdoor Retailer will explore the Outdoor Industry’s backcountry gear and safety standards – follow on Twitter with #OrBizBC & #ORShow Durango, Colo. (January 14, 2014) – Backcountry use has significantly increased in the last few years, but there is a mixed ...read more

Rockford, Mich. – Wolverine, the maker of high performance work and outdoor footwear since 1883, is excited to announce Capital Cities as the headline band for the 2014 Wolverine Rock the Outdoors show (#WRTO), Wolverine’s annual celebration during Outdoor Retailer Winter ...read more

Los Angeles– On September 28, 2013, more than 200 cyclists will begin the 13th annual California Coast Classic Bicycle Tour, with the goal of raising $1 million for the Arthritis Foundation. Presented by Amgen, the Arthritis Foundation California Coast Classic Bicycle Tour ...read more

SAN LUIS OBISPO, Calif. (September 4, 2013) – LeftLane Sports, the largest members-only flash sale site for endurance, outdoor, and action sports enthusiasts, closed a second round of equity financing to support the company’s rapid expansion. Subsequently, the company secured a ...read more

TELLURIDE, Colo. (Sept. 3, 2013) – The Telluride Venture Accelerator (TVA) is now accepting applications for its second year. The annual competition seeks talented entrepreneurs with high-growth businesses focused in the areas of natural and organic products; health and healthy ...read more

Durango, Colo. (July 26, 2013) –Celebrating more than 11 years as a brand communications agency, Verde PR & Consulting in recent years has led the way among agencies in the outdoor arena in providing digital, social media and content marketing services to its clients. At the ...read more

Durango, Colo. (July 25, 2013) - Verde PR & Consulting, a leading provider of integrated brand communications strategies, announces a partnership with the 2013 Arthritis Foundation California Coast Classic Bike Tour presented by Amgen. As the communications partner for the 13th ...read more

Celebrating more than 12 years as a leading brand communications agency, Verde PR & Consulting today formally launches a new events planning and management division: Verde Events. Integrating with existing Verde service divisions in brand communications, marketing, social ...read more

SAN DIEGO, Calif. (Apr. 15, 2013) – X-1 Audio, Inc., the leader in waterproof and sweatproof headphones, expands its product line into Eastern Mountain Sports (EMS) and Fit2Run’s specialty running stores. Andy Palmer, Vice President of Sales X-1 Audio, Inc. stated, “Since ...read more

NEWS Release Contact: Kelly Blake Verde PR & Consulting [email protected] 415.254.2188 Telluride, Colorado - January 10, 2013 - Telluride Venture Accelerator(TVA) launched in Telluride, Colo., in 2012 as an initiative of the Telluride Foundation. TVA exists to further innovation ...read more

WESTLAKE VILLAGE, Calif. -Vapur, designer and manufacturer of the innovative Anti-Bottle, is pleased to expand its relationships with three North American outdoor athletes and explorers; Eric Larsen, Anna Levesque and Laura Bylund.Their adventures will take Vapur Anti-Bottles to ...read more

January 4,2012 â€“Outdoor Industries Women's Coalition (OIWC) is pleased to welcome seven extraordinary volunteers to its Board of Directors. The newly elected Board members - Michele Flamer, Beth Gordon, Deanne Buck, Sharon Scott, Meaghan Cunningham, Alice Giffords and Laura ...read more

November 18, 2011 â€“ Outdoor Industries Women's Coalition (OIWC) is pleased to announce the professional development theme of 2012: Leading and Navigating Change. This theme will be carried out through regional events, webinars, trade show events, newsletter articles, and will ...read more

Louisville, Colorado â€“ August 16, 2011-- Pearl Izumi, a worldwide leading maker of run and cycling apparel and shoes, today announced that it is the official technical apparel sponsor of the US Pro Cycling Challenge, a multi-day, 600-mile, high-altitude stage race through ...read more

Salt Lake City, UT â€“The Outdoor Industry Women's Council, a non-profit association of women organized for the purpose of equipping women to reach their professional success in the outdoor industries, and title Sponsor Fox River, presents Polly-Esther: We've Come a Long Way, ...read more

Kelly [email protected] [email protected] IMMEDIATE RELEASEVisit JanSport'sÂ® LiveWireâ„¢ LoungeSan Leandro, California-January 10, 2006, JanSport's Fall 2006 collection features backpacks and apparel updated with the ...read more