Vance Joy will Rock the Outdoors

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Media Contact
Kelly Blake
Verde Brand Communications
Kelly@verdepr.com
415.254.2188

wolverine

Wolverine Winter Outdoor Retailer 2015 Celebration set for January 22

Rockford, Mich. (January 7, 2015) – Wolverine, the maker of high performance work and outdoor footwear since 1883, is excited to announce Vance Joy as the headline band for the 2015 Wolverine Rock the Outdoors show (#WRTO), Wolverine’s annual celebration during Outdoor Retailer Winter Market.

This year’s Wolverine party will be held on Thursday, January 22, 2015 at The Depot, 400 W. South Temple, Salt Lake City. This live industry-only performance featuring Vance Joy will be available to Outdoor Retailer badge-holders. Tickets will be available at the Wolverine booth #32169 during show hours on Thursday.

Linda Brunzell, Wolverine Brand VP of Global Marketing stated, “Wolverine Rocks the Outdoors has become one of the key events of Winter Outdoor Retailer. We are excited to welcome Vance Joy to this event and to share this special night with our friends and colleagues at Outdoor Retailer.”

During the concert, attendees are encouraged to photograph themselves and friends and post to social media using #WRTO. Each photo will be automatically entered to win one of many prizes, including a one of a kind guitar, personalized by Vance Joy himself.

Date: Thursday, January 22, 2013
Time: Doors open at 8:00 pm
Location: The Depot, 400 W. South Temple, Salt Lake City

Tickets available at the Wolverine booth #32169

About Wolverine
Since 1883 Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a pioneering nature and commitment to innovation, Wolverine provides dependable comfort and style to men and women all over the world. For those who believe in hard work and those who have answered the call of the outdoors full-time, guarding and protecting so others can continue to explore and enjoy, Wolverine offers footwear, apparel and accessories that are designed for comfort and built to last. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine Worldwide.

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