Pearl Izumi Official Tech Apparel Sponsor For US Pro Cycling Challenge

Pearl Izumi: Official Technical Apparel Sponsor For 2011 US Pro Cycling Challenge
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Louisville, Colorado – August 16, 2011-- Pearl Izumi, a worldwide leading maker of run and cycling apparel and shoes, today announced that it is the official technical apparel sponsor of the US Pro Cycling Challenge, a multi-day, 600-mile, high-altitude stage race
through Colorado's Rocky Mountains.

From August 22-28th, the world's best cyclists will traverse the grueling mountain roads of Colorado during the US Pro Cycling Challenge. This year's race leaders will be wearing the official Quiznos Race Leader jerseys and custom time trial speed suits, provided by Pearl Izumi, a Colorado brand that brings over 50 years of technical innovation to the sport of cycling. Race leader jerseys and time trial leader speed suits will showcase Pearl Izumi's proprietary aerodynamic fabrics, patented aerodynamic sleeve construction and performance fit and fabrics.

"We know that Pearl Izumi is one of the most respected apparel makers in our industry," said Brian Farris, COO of the USA Pro Cycling Challenge. "You'll see Pearl Izumi worn by some of the biggest names and greatest riders in our race. It's a pleasure to partner with them as we launch our inaugural year."

Taking a unique approach to designing all of the leaders' jerseys and speed suits (Race Leader, King of Mountains, Sprinter, Best Young Rider and Most Aggressive), Pearl Izumi combined the classic styles of traditional cycling with more contemporary designs, creating a visual and technical hybrid design that highlights cycling's roots, culture and future.

Cache Mundy, VP of Product and Brand for PI said, “For years, we saw pro tour riders with jerseys flapping in the wind. Because the jersey wasn't aerodynamic, it wasn't efficient. We were inspired and driven to create the most aerodynamic jersey on the market, using the most technically advanced fabrics and fit designs.”

The anatomic sleeve construction on the jersey is patented, and the fabric of the jerseys will be constructed of P.R.O Aero and P.R.O. Transfer materials for optimal performance and aerodynamics.

Pearl Izumi commemorative jerseys and race leader jerseys will be on sale during the race at each finish line race expo, as well as at select retailers and online at www.pearlizumi.com.

In addition to designing and providing race leaders jerseys and time trial leader speed suits, Pearl Izumi will also sponsoring and outfitting the Spider Tech Race Team for this year's race.
The company will also be hosting giveaways, including giving away one authentic leader jersey each day of the race on its official Facebook page: Facebook.com/pearlizumicycling.

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About Pearl Izumi
Pearl Izumi (www.pearlizumi.com) is a world leader in the manufacture of high-performance, high-tech sports apparel and footwear for avid cycling, tri, and running enthusiasts. Based in Louisville, Colo., a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, CA.

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