Pearl Izumi Named Official Technical Apparel Sponsor of Uplace-BMC Pro Triathlon Team - SNEWS

Pearl Izumi Named Official Technical Apparel Sponsor of Uplace-BMC Pro Triathlon Team

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Pearl Izumi, a worldwide leading manufacturer of triathlon apparel and footwear, today announced its official technical apparel sponsorship for the 2014-2015 Uplace-BMC Pro Triathlon Team. 

A European based powerhouse team founded by two leading companies, Uplace and cycling leader BMC Switzerland, the Uplace-BMC Pro Triathlon Team boasts a well-established organizational structure, support from big name sponsors, a growing roster of top triathletes, and top-level product partners to outfit their athletes in the most elite, high-end technical gear on the market. As the current technical apparel sponsor for BMC Racing Teams, Pearl Izumi was a natural choice.

“Pearl Izumi has been pushing the innovative envelope, creating triathlon apparel and footwear that out performs and far exceeds what you see on the market today.” said Bob De Wolf, Uplace-BMC Pro Triathlon Team Manager. “We are thrilled to work with their development team to create outstanding apparel for our athletes to compete in.”

The tri kits will utilize Pearl Izumi’s proprietary PRO Aero, PRO Transfer fabrics, as well as patented anatomic sleeve construction for optimal performance and aerodynamics. A longtime leader in aerodynamic fabric, fit and materials, Pearl Izumi is looking forward to working with the international pro tri team to further that innovation. 

With straightforward ambitions of becoming the most successful pro team in 2014 and 2015, the Uplace-BMC Pro Triathlon Team roster will be predominately European-focused, with ten top triathletes: Corinne Abraham, Bart Aernouts, Liz Blatchford, Helle Frederiksen, Sofie Goos, Dirk Bockel, Will Clarke, Romain Guillaume, Ronnie Schildknecht and Axel Zeebroek

 “The sport of triathlon is growing exponentially, from Iron Distance racing all the way to Sprint and Olympics distance races we see value in associating our brand with a world class team that will give us global reach in this category” said Geoff Shaffer, VP of Brand Marketing for Pearl Izumi. “We are excited to outfit some of the most talented triathletes in the world. Using the most technically advanced fabrics, fit and constructions, Uplace-BMC Pro Triathlon Team will compete in some of the fastest, most innovative apparel available.” 

About Pearl Izumi

Pearl Izumi (www.pearlizumi.com) is a world leader in the manufacture of high-performance, high-tech sports apparel and footwear for avid cycling, tri, and running enthusiasts. Based in Louisville, Colo., a suburb of Boulder, Pearl Izumi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, CA.

About Uplace

Uplace is an independent real estate group in the lifestyle business. We develop and invest in all in one-experience destinations and in innovative office projects. Our flagship developments in Belgium include Uplace Brussels, the revitalization of a brownfield site in Mechelen with a hotel, offices, retail, leisure and an iconic tower, and our office projects in Mechelen along the E19 highway. We are not a traditional real estate company; we are a real people company. We ask people how they want to live, work and relax and respond by developing, managing and investing in innovative property solutions that add value to communities. In the development of our projects we rely on our 30-year track record of 166 real estate projects nationally and internationally and our collaboration with premium research, project and business partners. At Uplace, every day is about developing potential. Just as in triathlon, we are all about perseverance, long term planning and mastering different disciplines simultaneously to deliver for our partners. Triathlon is the sport that best embodies our guiding principle, “There is more you in U”.

About BMC Switzerland

The BMC Group consists of three brands: Bergamont, Stromer and BMC. We share the same passion for bikes as we do for sport and industry. We aim to please with our bikes, as your experience is our success, whether you need a time trial bike or kids' bike, an ebike or a downhill machine. That's what makes BMC Switzerland.

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