Keep up by reading Industry Buzz. Here are today's top headlines:
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- A different kind of adventure pass: 1% for the Planet just released My Planet Pass, a new program modeled after ski passes that signs pass holders up for Protect our Winters (POW), TreeSisters, National Forest Foundation, Save the Waves Coalition, and Slow Food. Passes are $200, $300, or $400.
- Just when you thought Patagonia couldn't get any more political, the brand endorsed two candidates for U.S. Senate—the first time the brand has done so in its 45 years.
- A New York City bicycle retailer is expanding its inventory of camping and outdoor gear with a new website—mightyhatchet.com—and pop up in its store. Brands include Big Agnes, Camp Chef, SUUNTO, and others, and the website is still in the works.
- VF Corporation released its quarterly report and figures show that The North Face's lifestyle apparel is driving success.
- As of today, Oboz Footwear through its One More Tree program (which plants a tree for every pair of shoes sold) has planted two million trees. To celebrate the milestone, the Bozeman brand Oboz is planting two trees for every pair sold starting Nov. 1 and running through the end of the year.
- Doctors in the UK are sending their patients home with "nature prescriptions" in place of drugs. New studies have shown what we already know—that getting outside is good for our overall health.
- Just 8 months after Joe Prebich was hired to lead Mammut's reintroduction in North America, he has exited. SNEWS was alerted of the news in a bizarre way.
- Weston Snowboards has partnered with Press Forward on media relations, product placement, and communication strategy.
