Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] A different kind of adventure pass: 1% for the Planet just released My Planet Pass, a new program modeled after ski passes that signs pass holders up for Protect ...read more
Joe Prebich has exited Mammut North America only months after he was appointed CEO and managing director in March. In a bizarre twist, SNEWS was first alerted of the news around noon Mountain Time, after someone posing as an official from Mammut North America sent an email ...read more
Joe Prebich has a theory: Emerging outdoor enthusiasts come for the lifestyle apparel and stay for the technical goods. As climbing gyms explode and the more seasoned indoor climbers literally seek new heights, Mammut—and the industry as a whole—have an opportunity to help ...read more
You might remember the SNEWS column called "Movin' & Shakin." Well, we're bringing it back and calling it "Industry Buzz." It will still feature people, products, and companies making changes, but you also can read about events, what's trending on social media, and anything else ...read more
Fjällräven announced today that it will start airing a TV commercial during Monday Night Football. Marmot ran a Superbowl ad last year, but television commercials are rare territory for outdoor industry brands. The ad will air for the first time tonight, during the first half of ...read more