Roanne Miller

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Aquabound/Bending Branches has joined our organization as a Vendor Partner. Since their first kayak paddle dipped into the Canadian waters in 1991, Aqua-Bound has occupied a special place among paddlers. In ...read more

Grassroots Outdoor Alliance is excited to announce that The Toggery has joined our organization as a Retail Member. The Toggery is a locally-owned specialty outdoor store with 2 locations in Whitefish and Kalispell, Montana. The business’s origin dates back to 1947, when Frank ...read more

Grassroots Outdoor Alliance today announced the appointment of Wes Allen as its new president. Allen will officially start September 1st. "After an exhaustive search by our search committee, employing the help of the Mann Group, we had over 40 candidates, which speaks very well ...read more

Grassroots Partners with Keen to Support Flood Relief in Colorado Lyons, CO– Grassroots Outdoor Alliance & Keen are teaming up with Oskar Blues Brewery, the Can’d Aid Foundation, & the Infamous Stringdusters to support flood relief in the town of Lyons, CO. Lyons was the town ...read more

Grassroots Outdoor Alliance welcomes The Mountain Air to the organization as a Retail Member. The Mountain Air was established in 1975 in San Luis Obispo, California. A locally owned, specialty outdoor retailer, they specialize in hiking, backpacking, climbing, skiing, ...read more

Grassroots Outdoor Alliance is excited to announce that J&H Lanmark has joined our organization as a Retail Member. J&H Lanmark is a locally-owned specialty outdoor store. Founded in 1972 as an army surplus store, our name came from the two men who founded J&H, Danny Johnson and ...read more

Grassroots Outdoor Alliance is excited to announce that Mahoney’s Outfitters has joined our organization as a Retail Member. Mahoney's was founded in 1960 by Harold and Irene Mahoney at the corner of Sunset Drive and Knob Creek Rd in Johnson City, TN. It started as a simple ...read more

Grassroots Outdoor Alliance (Grassroots) was recently nominated in the company category for the fourth annual Outdoor Inspiration Awards. Winners were announced at a special recognition event January 25th at the Outdoor Retailer Winter Market held in the Salt Palace Convention ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that YETI Coolers has joined our organization as a Vendor Partner. Based in Austin, Texas, YETI Coolers is the market leader in the fast-growing premium cooler category and a highly respected brand among serious ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Timberland has joined our organization as a Vendor Partner. The Timberland® brand was established in 1973 when Abington Shoe Company introduced the iconic yellow Timberland® work boot. In 1978, they changed the ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Ortovox has joined our organization as a Vendor Partner. Based in Taufkirchen, Germany, ORTOVOX is the world's leading brand of avalanche transceiver and rescue equipment. More than 30 years of evolution and ...read more

Grassroots Outdoor Alliance is pleased to announce that Backcountry Essentials has joined our organization as a Retail Member. Backcountry Essentials (BCE) is Bellingham Washington’s outdoor specialty shop. Their primary focus is to cater to the outdoor community, specifically: ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Salewa and Dynafit have joined our organization as Vendor Partners. Salewa is one of Europe’s leading outdoor brands and has seen triple digit growth in North America for the past 3 years with their innovative ...read more

Park City (UT); Rohnert Park (CA)—This November, the Grassroots Outdoor Alliance (Grassroots), a buying group of 46 independent specialty retailers nearly 100 stores across the United States, and Marmot Mountain LLC, a leading outdoor clothing, apparel and equipment manufacturer, ...read more

The Grassroots Outdoor Alliance (Grassroots) will host its 2014 Summer Summit at the Embassy Suites Loveland Hotel, Spa and Conference Center in Loveland, Colorado. For 2014, Grassroots will change the location of the Summer Summit to meet the organization’s growing needs. Chris ...read more

Grassroots Outdoor Alliance is excited to announce that Peace Surplus has joined our organization as a Retail Member. Peace Surplus was founded in 1973 in downtown Tucson by the Chatinsky family. The store's roots were based in military surplus with an ample supply of weather ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Sherpa Adventure Gear has joined our organization as a Vendor Partner. Sherpa Adventure Gear was inspired by sheer chance in 2003. Back then, Tashi Sherpa, CEO of the company, owned an import clothing business. ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Ahnu Shoes has joined our organization as a Vendor Partner. Ahnu was founded in 2006 by industry friends Jim and Jacqueline Van Dine and Jenny Fredericks who were looking to create a brand and company that ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Benchmade has joined our organization as a Vendor Partner. For over two decades, Benchmade Knife Company has been committed to designing and manufacturing world-class sports cutlery and superior edged tools. ...read more

Grassroots Outdoor Alliance is pleased to announce a new digital marketing relationship with RootsRated. RootsRated will work to promote the Grassroots brand on Facebook, Twitter, and throughout the blogosphere. “Great brands know the importance of smart and artful storytelling,” ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Woolrich has joined our organization as a Vendor Partner. Woolrich has been synonymous with quality outdoor clothing for over 180 years. The company got its start in 1830 when John Rich, an immigrant from ...read more

Asheville, NC – September 16, 2013 – Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Accent and Cannon Paddles have joined our organization as Vendor Partners. Accent and Cannon Paddles have been made in Minneapolis, MN for a combined 40 years. They are a ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that NuCanoe has joined our organization as a Vendor Partner. NuCanoe started as an idea. Tim Niemier, founder of Ocean Kayak, wanted to put “a billion butts in boats.” This idea led to the innovative NuCanoe design ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that NEMO Equipment has joined our organization as a Vendor Partner. NEMO was founded in 2002, with the goal of improving the experience of adventure through high-level design and engineering. The first few years ...read more

Tuesday, June 11th at 5:30 p.m., the Grassroots Outdoor Alliance (Grassroots) will host the first “Great Grassroots Bike Giveaway” in Ogden Utah. The event is scheduled for the second night of the annual Grassroots Early Show, an annual convergence of iconic specialty retailers ...read more

Grassroots Outdoor Alliance is excited to announce that Canfield’s has joined our organization as a Retail Member. Canfield’s is family-owned and locally-operated and has proudly been in business for over 65 years. Founded in 1946 by returning war veteran LeRoy Canfield, LeRoy ...read more

The Grassroots Outdoor Alliance (Grassroots) heads back to Ogden, Utah on June 10th for the thirteenth year of hosting the outdoor industry’s earliest trade show. This is the third consecutive year the Grassroots’ Spring Early Show has been held in Ogden. Having outgrown prior ...read more

Grassroots Outdoor Alliance is excited to announce that Next Adventure has joined our organization as a Retail Member. Next Adventure is Portland's alternative outdoor store and was started in June of 1997 by Deek Heykamp and Bryan Knudsen. Deek and Bryan are childhood friends ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Nite Ize has joined our organization as a Vendor Partner. CEO and Founder Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. "I was on a fishing trip using the brand new mini ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Native Eyewear has joined our organization as a Vendor Partner. Native Eyewear makes polarized sunglasses for adventurers of all types with the vision to navigate any terrain in any type of sunlight. Featuring ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Costa Del Mar has joined our organization as a Vendor Partner. It all began on the water… Almost 30 years ago, a group of serious anglers banded together to build a pair of polarized sunglasses with ...read more

Grassroots Outdoor Alliance is pleased to announce that Quest Outdoors has joined our organization as a Retail Member. Quest Outdoors opened its doors in the Fall of 1983 in a 2,000 square foot store in Louisville, Kentucky. The intervening years saw the original store grow ...read more

Asheville, NC – February 21, 2013 – Grassroots Outdoor Alliance is pleased to announce that The Mountaineer has joined our organization as a Retail member. The Mountaineer, located in Keene Valley, NY, is an iconic outdoor specialty store that has been a purveyor of fine ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that ECCO has joined our organization as a Vendor Partner. ECCO represents a unique, quality outdoor-lifestyle footwear line that compliments many of the footwear companies that the Grassroots membership supports.In ...read more

Asheville (NC); Park City (UT) —This November, the Grassroots Outdoor Alliance (Grassroots), a buying group of nearly 42 independent specialty retailers with 80 plus stores across the United States, held it's annual Fall Show at the Evergreen Marriott located at Stone Mountain ...read more

Grassroots Outdoor Alliance is pleased to announce that Benchmark Outdoor Outfitters has joined our organization as a Retail member.Benchmark Outdoor Outfitters (Cincinnati, OH) and Benchmark Outdoor Outfitters, formerly Phillip Gall's Outdoor & Ski (Lexington, KY), provide ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Black Diamond Equipment has joined our organization as a Vendor Partner.Black Diamond Equipment's roots stem back to 1958 when Yvon Chouinard started Chouinard Equipment in Ventura, CA. on December 1, 1989, a ...read more

Grassroots Outdoor Alliance is pleased to announce that Eagle Eye Outfitters has joined our organization as a Retail Member.Eagle Eye Outfitters is an independent specialty outdoor retailer based in Dothan, Alabama. With a dedicated staff of outdoor enthusiasts and “tech ...read more

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Vibram USA, Inc. has joined our organization as a Vendor Partner.Vibram is a well-known brand in the outdoor industry setting the standard in performance footwear for more than 75 years. FiveFingers is a new ...read more

This November, the Grassroots Outdoor Alliance (Grassroots), a buying group of nearly 40 independent specialty retailers with 80 plus stores across the United States, and Marmot Mountain LLC, a leading outdoor clothing, apparel and equipment manufacturer, will be working closely ...read more

This November, the Grassroots Outdoor Alliance (Grassroots), a buying group of nearly 40 independent specialty retailers with 80 plus stores across the United States, and Marmot Mountain LLC, a leading outdoor clothing, apparel and equipment manufacturer, will be working closely ...read more

The Grassroots Outdoor Alliance (Grassroots) will host its 2013 Fall Show at the Knoxville Convention Center and Hilton Hotel in Knoxville, Tennessee. Grassroots held their first Fall Buying Show at Stone Mountain, Georgia, in November 2010 and will continue to have the show in ...read more

Superfeet, a Vendor Partner with Grassroots Outdoor Alliance, hosted 11 retail members for a multi-day “University” at their corporate headquarters in Ferndale, Washington. Attending members included:• Summit Hut: Traci Henne and Jeremy Davis• Rock/Creek: Jonathon Scott ...read more

Grassroots Outdoor Alliance is pleased to announce that Outdoor Source has joined our organization as a Retail member.Outdoor Source is an independently owned and operated small business that first opened its doors in 2003. They have since expanded to two locations in Columbus ...read more

Aron Ralston, renowned mountain climber behind the 127 Hours fame, will make a Utah appearance during the 2012 Grassroots Outdoor Alliance Show this June. Ralston will share his inspirational story along with a special screening of the Oscar-nominated film at Peery's Egyptian ...read more

Grassroots Outdoor Alliance is pleased to announce that Sunlight Sports has joined our organization as a Retail member. Sunlight Sports continually strives to be the premier locally-owned outdoor store in Wyoming. Their staff is made up of a group of hikers, climbers, mountain ...read more

Grassroots Outdoor Alliance (GOA) and Columbia Sportswear Company (CSC) are proud to recognize dynamic local conservation projects and people who share our passion for the outdoors through the launch of the CSC/GOA Belay Program.GOA and CSC share a mission of promoting long-term ...read more