Grassroots Outdoor Alliance Welcomes Mahoney's Outfitters as a Retail Member


Grassroots Outdoor Alliance is excited to announce that Mahoney’s Outfitters has joined our organization as a Retail Member.

Mahoney's was founded in 1960 by Harold and Irene Mahoney at the corner of Sunset Drive and Knob Creek Rd in Johnson City, TN. It started as a simple Army/Navy store, but eventually evolved into a premier outdoor store that it is today.

In 1970 when son Dan returned from the Army, Mahoney's began its evolution into the outdoor store it is today. Dan added sporting categories for clothing, footwear, hunting, and camping. In 1980 Dan's wife Katie joined the business and took over the management of the ladies department. In 1992 Dan's son Sean joined the business.

With a longstanding history in the industry and a strong family run business, Mahoney’s is a natural fit to be part of the Grassroots retail membership. Their approach to customer service is representative every member of Grassroots: “At Mahoney's we love the outdoors as much as our customers. We provide a range of equipment to all our customers from weekend warriors to avid trail trekkers. So, we have only the best in quality when it comes to our service. We are here to provide our customers with the best in quality and that is why we stand behind all of our products 100%”.

Brandon Davis, Buyer and Media Manager for Mahoney’s shared his thoughts on joining Grassroots, “Joining Grassroots is a partnership that Mahoney’s has been searching for. It is the obvious next step for Mahoney’s as it blends superior buying power into key brands, and the ability to share intimate product knowledge and retail tactics with other members. We are excited to see what the future holds for this new membership!”

Mahoney’s will be attending the Grassroots Early Summit being held from June 9 – 12, 2014 in Loveland, Colorado.

Grassroots Outdoor Alliance unites 48 independent outdoor retailers with nearly 100 doors, as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at