Native Eyewear Becomes a Vendor Partner with Grassroots Outdoor Alliance


Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Native Eyewear has joined our organization as a Vendor Partner.

Native Eyewear makes polarized sunglasses for adventurers of all types with the vision to navigate any terrain in any type of sunlight. Featuring interchangeable polarized lenses, exceptional grip & comfort and ultra-light frame technology; Native sunglasses are the perfect companion for seeing the path ahead. Whether a customer is approaching the mountain, the water, the trail or the asphalt, they’ll be ready. You can learn more about Native at

Kevin Karch, VP of Sales for Native shared his thoughts on joining Grassroots: “Native Eyewear is obviously excited about joining the Grassroots Outdoor Alliance. Native is known as the brand of choice for the core outdoor sports enthusiast. This new partnership with Grassroots builds on our commitment to support the local independent retailers where our consumer likes to shop. It's also a great compliment to our Locals Only Project which celebrates the people and the culture of Mountain towns around the country.”

Dana Davis, Co-owner of Summit Hut and a member of the Grassroots Vendor Committee was excited to hear Native coming on board as a Vendor Partner. “Summit Hut has enjoyed a great relationship with Native Eyewear. Not only are they a great vendor partner to work with, but their sunglasses offer great style and durability that our customers enjoy. They also feature a strong lifetime warranty program catered for an active lifestyle“.

Grassroots Outdoor Alliance has 45 members with nearly 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at