Woolrich Joins Grassroots Outdoor Alliance as a Vendor Partner


Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Woolrich has joined our organization as a Vendor Partner.

Woolrich has been synonymous with quality outdoor clothing for over 180 years. The company got its start in 1830 when John Rich, an immigrant from England, built his first woolen mill in Plum Run, Pennsylvania. Rich would visit the lumber camps that dotted the area and sell his woolen fabric, socks, coverlets, and yarn from a mule cart. By 1845, he built a new mill a couple of miles up the road next to Chatham Run, which provided a steadier source of water. That building exists today as part of the group of buildings, homes, and community establishments that have become Woolrich, Pennsylvania.

Today the little village of Woolrich is still headquarters for the company, but the business has grown to a worldwide lifestyle company with a full range of outdoor-inspired products, from jackets and shirts to outdoor furniture. What has not changed in all those years is Woolrich's commitment to quality, value, and products that fit the outdoor lifestyle. To learn more about Woolrich, visit www.woolrich.com

Chris Nitzsche, National Sales Manager for Woolrich shares his enthusiasm on becoming a Vendor Partner: “Woolrich has been weaving our fabrics into the landscape of America for over 183 years. As America’s Original Outdoor Clothing Company, we are very proud to have been selected as a Vendor Partner by Grassroots Outdoor Alliance. We look forward to strengthening our partnerships with the Grassroots Retail Membership, who represent the best of the best in Independent, Specialty Outdoor retail. We can’t wait to see everyone in Knoxville in November!”

Executive Vice President Patrick Nebiolo also adds: “First of all we want to thank the Grassroots Outdoor Alliance membership for their support and for welcoming us into this great organization. We at Woolrich feel that this new partnership with Grassroots is confirmation that our product offering and branding strategy is the right one for today’s outdoor market. We look forward to a bright future together.”

Travis Zarins, Principal and VP of Merchandise at Great Outdoor Provision was excited to hear the news of Woolrich coming on as a Grassroots Vendor Partner, “Woolrich products have been a part of Great Outdoor Provision Co. for over 40 years and we’re very excited to have them join the Grassroots Outdoor Alliance as a vendor partner. The brand represents a commitment to value and quality that we love sharing with our customers.”

Woolrich will be attending the Fall 2013 Grassroots Summit to be held in Knoxville, TN from November 18th to the 21st.

Grassroots Outdoor Alliance has 45 members with nearly 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com