Timberland Joins Grassroots Outdoor Alliance as a Vendor Partner

Author:
Updated:
Original:

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Timberland has joined our organization as a Vendor Partner.

The Timberland® brand was established in 1973 when Abington Shoe Company introduced the iconic yellow Timberland® work boot. In 1978, they changed the company name to The Timberland Company, and the rest is history. The company has a long standing commitment to equip people to make a difference in their world. Timberland does this by creating outstanding products and by striving to make a difference in the communities where they live and work.

With a rich New England heritage that inspires the way they make their products and run their business, Timberland makes boots, shoes, clothes and gear that are comfortable enough to wear all day and rugged enough for all year. You’ll find Timberland® products on men, women and kids around the globe.

Patrik Frisk, President of Timberland shared Timberland’s thoughts on working with Grassroots. “Timberland is honored to be accepted as a vendor member of the Grassroots Outdoor Alliance. Grassroots Outdoor Alliance is respected not only for promoting the outdoor industry as a whole, but also for its commitment to protecting the outdoor playground for future generations. This is right in line with our values at Timberland. Beyond that, joining Grassroots gives us a great opportunity to collaborate with our industry peers as we all seek to understand the intersection of sport and fashion. Today's consumers are looking for gear that offers both performance and style, which is heavily influencing design and the need for more versatile products. We're excited to work with Grassroots Outdoor Alliance to explore the opportunities for supporting specialty retailers and growing the outdoor market."

One of the reasons Grassroots was interested in developing a vendor partnership with Timberland is their commitment to doing the right thing. Whether it's making products with the environment in mind, volunteering in their communities, or having one of the toughest Codes of Conduct around, Timberland cares about their colleagues, their community and their planet. They truly believe that HOW they do their business matters.

Dawson Wheeler, Chairman of Grassroots Vendor Committee and co-owner of Rock/Creek states, “Timberland is one of the Outdoor Industry's Iconic brands with more brand recognition than any other brand in our industry. Their drive to become a growing part of Outdoor Specialty Retail is exciting to us and we also share many core values.”

To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com

Related

Benchmade Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Benchmade has joined our organization as a Vendor Partner. For over two decades, Benchmade Knife Company has been committed to designing and manufacturing world-class sports cutlery and superior edged tools. ...read more

Ortovox Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Ortovox has joined our organization as a Vendor Partner. Based in Taufkirchen, Germany, ORTOVOX is the world's leading brand of avalanche transceiver and rescue equipment. More than 30 years of evolution and ...read more

Woolrich Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Woolrich has joined our organization as a Vendor Partner. Woolrich has been synonymous with quality outdoor clothing for over 180 years. The company got its start in 1830 when John Rich, an immigrant from ...read more

NRS Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance is pleased to announce that NRS (Northwest River Supplies) has joined our organization as a Vendor Partner.Established in 1972 with $2000, a Garage, and a Dream, NRS Founder Bill Parks started one of the best businesses in the world to supply paddle ...read more

Nite Ize Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Nite Ize has joined our organization as a Vendor Partner. CEO and Founder Rick Case started Nite Ize as an undergraduate at the University of Colorado in 1989. "I was on a fishing trip using the brand new mini ...read more

Superfeet Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance is pleased to announce that Superfeet® has joined our organization as a Vendor Partner.Superfeet Worldwide Inc. is a premium industry leading insole designer and manufacturer. Superfeet began back in the mid-70s as the Sports Division of one of the ...read more

NEMO Equipment Joins Grassroots Outdoor Alliance as a Vendor Partner

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that NEMO Equipment has joined our organization as a Vendor Partner. NEMO was founded in 2002, with the goal of improving the experience of adventure through high-level design and engineering. The first few years ...read more

Accent and Cannon Paddles join Grassroots Outdoor Alliance as Vendor Partners

Asheville, NC – September 16, 2013 – Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Accent and Cannon Paddles have joined our organization as Vendor Partners. Accent and Cannon Paddles have been made in Minneapolis, MN for a combined 40 years. They are a ...read more

Aquabound/Bending Branches Joins Grassroots as a Vendor Partner

Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Aquabound/Bending Branches has joined our organization as a Vendor Partner. Since their first kayak paddle dipped into the Canadian waters in 1991, Aqua-Bound has occupied a special place among paddlers. In ...read more