Grassroots Outdoor Alliance Welcomes Yeti Coolers as a Vendor Partner

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Grassroots Outdoor Alliance (Grassroots) is pleased to announce that YETI Coolers has joined our organization as a Vendor Partner.

Based in Austin, Texas, YETI Coolers is the market leader in the fast-growing premium cooler category and a highly respected brand among serious outdoor enthusiasts. YETI offers a complete and growing line of coolers, accessories, and branded gear items that appeal to a wide range of consumers.

Roy Seiders, Founder and CEO of YETI Coolers has been working for some time with the Grassroots organization to develop a partnership: “The entire team at YETI is very excited to start a long partnership with the Grassroots Outdoor Alliance. It is a privilege to work with an organization that is dedicated to furthering the outdoor experience. We have seen incredible growth in the premium cooler market in recent years and we are confident that the YETI product line will be a strong resource for the Grassroots Outdoor Alliance members."

Mike Plante, Chairman of the Board for Grassroots and owner of Travel Country, shared his enthusiasm for adding YETI Coolers to our mix of Vendor Partners. “Travel Country is totally stoked that YETI Coolers is joining Grassroots Outdoor Alliance as a Vendor Partner. They are the clear leader in marketing and selling the hip new world of high end coolers!”

Scott Wood, buyer for the category at Great Outdoor Provision was excited to hear the news as well. “YETI has been a real success story this fall for Great Outdoor Provision Co. At first we were scared of the margin which is thin relative to everything else we do. However, stock turns have been very high and more than made up for the thin margin. Beyond that YETI really has added luster to our stores. Customers are excited to see the coolers in our stores. This is a product that’s a new category for us so we are seeing new sales that don’t cannibalize exiting product. Our rep, Tim Roach, has been great to work with in terms of providing available to sell data at a moment’s notice, processing orders quickly and educating staff. “

Grassroots Outdoor Alliance has 47 members with nearly 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com

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