Grassroots Outdoor Alliance Welcomes Salewa and Dynafit as Vendor Partners

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Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Salewa and Dynafit have joined our organization as Vendor Partners.

Salewa is one of Europe’s leading outdoor brands and has seen triple digit growth in North America for the past 3 years with their innovative footwear products. Over 75 years of tradition and experience have led to the development of highly technical and functional outdoor products.

Dynafit provides high tech products and impressive innovations for ambitious athletes seeking rapid uphill and downhill performance in both summer and winter. Inspired by the snow leopard who’s image forms its logo, Dynafit’ s core brand values are lightness, speed, performance and technology.

Salewa North America was created in 2006 bringing both brands to the US outdoor industry. The two brands have a long admired heritage and a history of bringing innovative products to the marketplace.

In addition, Salewa and Dynafit support a number of social and environmental causes making them a great fit for Grassroots.

Bob Wade, co-owner of Ute Mountaineer was excited to hear about the partnership, “As a snowsports retailer, The Ute Mountaineer is particularly excited to have Salewa and Dynafit coming on board with the Grassroots Outdoor Alliance as vendor partners. Dynafit has been a key part of our backcountry and fitness skiing offering for many years. Our selection has grown from just a hard goods orientation to including many of their ski clothing styles. Likewise, Salewa has become very important to Ute customers in the last two years. Our strengthened relationship through Grassroots makes it any even better winter buy for us now.”

Jim Lamancusa, Director of Sales for Salewa, shared his enthusiasm for becoming vendor partners,

"Salewa and Dynafit are proud and excited to be joining the Grassroots Outdoor Alliance. It is such a well-known and respected buying group of core specialty-outdoor stores that we are honored to be part of it. This partnership should bring some powerful value to the retail partners as well as continue to legitimize the impressive growth that Salewa and Dynafit continue to see. "

Grassroots Outdoor Alliance has 46 members with nearly 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com

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