Grassroots Outdoor Alliance Welcomes SCARPA as a Vendor Partner

Grassroots Outdoor Alliance welcomes SCARPA as a vendor partner for Fall 2011.

Grassroots Outdoor Alliance is proud to welcome SCARPA as a vendor partner for Fall 2011.

SCARPA has always been strongly rooted in innovation and tradition. The company has many firsts to its name, including being the first to build a Gore-Tex boot and the first to develop a plastic telemark skiing boot, and introduced in 2007, the first telemark and alpine touring compatible boot.

Today, the company remains a family owned operation with its headquarters and performance footwear manufacturing facilities in the same regions of northern Italy where it got its start in 1938. In 2005, SCARPA opened a North American headquarters in Boulder, CO , headed by veterans of the outdoor industry in North America.

The company's pioneering spirit has continued at SCARPA not only through it's product innovations, but through it's enviornmentally based SCARPA Planet Friendly Program which includes:
* Pebax R-New is used in 13 of their 22 plastic ski boots for F11. Pebax is a plant based plastic, rather than petroleum based.
* Their multisport and trail running products feature a high percentage of recycled content in the upper and outsole materials, as well as biodegradable midsoles.
* Supporting sponsor of the Conservation Alliance.

SCARPA also brings to the Grassroots membership, access to Koflach boots, Ski Trab and Rotteffella bindings.

SCRAPA North America's CEO, Kim Miller shared: “SNA is very pleased to becoming a vendor partner with Grassroots Outdoor Alliance (G.O.A.). GOA's membership represents some of the best outdoor retailers in the USA and the opportunity to work with these dealers on a more sophisticated and intimate level is a critical competitive advantage from our point of view. G.O.A. is known throughout the industry as one of the most organized and best run buying groups in the outdoor space and has a proven track record of providing a successful and supportive business model for everyone they work with. We are super excited to be working with GOA and honored to have been invited to become a member.”

Grassroots shares in that same enthusiasm to have SCARPA on our roster as one of the industry's leading manufacturer's that support independent specialty retail.