Costa Del Mar Joins Grassroots Outdoor Alliance

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Grassroots Outdoor Alliance (Grassroots) is pleased to announce that Costa Del Mar has joined our organization as a Vendor Partner.

It all began on the water…

Almost 30 years ago, a group of serious anglers banded together to build a pair of polarized sunglasses with performance technology suited just for them – sunglasses that would cut glare, shut out sunlight and reveal the fish in the water more clearly. And so, Costa Sunglasses was born. Today, as the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted in Florida, Costa creates the highest quality, best performing sunglasses on the planet for those who live to be on the water. Both lenses and frames come with a lifetime warranty against manufacturer’s defects.

For Costa, conservation is an important issue just as it is with the retail members of Grassroots and they are all about sustainable fishing. Costa believes that many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above.

As a result, Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy.
From spearheading and supporting important scientific research fish tagging programs like Project Permit with Bonefish & Tarpon Trust and Don Hammond’s Project Dolphin, to hosting a concert for more than 9,000 University of Alabama students to raise money for the Coastal Conservation Association (CCA) and The Billfish Foundation, Costa works hard to make a difference in the name of sustainable sport fishing and has helped raise more than $50,000 and counting in donations for the CCA through its limited edition sunglasses, available in authorized Costa retail outlets and online at www.costadelmar.com/kenny.

Whether it’s exploring uncharted territories or protecting the planet, one fishery at a time, Costa is committed to helping others see more clearly while seeing what’s out there. For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, or on Twitter @CostaSunglasses.

Travis Owens, Director of Sales for Costa was excited to join Grassroots as a Vendor Partner: “We are so excited to be entering into this partnership with Grassroots and it members. We feel like there is great synergy between all parties involved on a quality product level and service, but also on conservation efforts. We are looking forward to a long relationship with everyone involved.”

With a commitment to making quality products while embracing their responsibility to give back to the environment, Costa is a natural fit as a vendor partner for Grassroots.

Susan Anderson, co-owner of Eagle Eye Outfitters and a retail member of Grassroots shared her enthusiasm on Costa becoming a Vendor Partner: "We at Eagle Eye Outfitters are thrilled to have Costa Del Mar join Grassroots. Costa is known for being a leader in manufacturing high quality polarized sunglasses for outdoor enthusiasts, and they are a perfect addition to our vendor partnership. Out of all the brands we represent at Eagle Eye, Costa is one of the very best in terms of customer service, marketing support, and warranty/repair."

Grassroots Outdoor Alliance has 45 members with nearly 100 retail locations across the United States. Grassroots unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.grassrootsoutdoors.com

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