Nevada City, CA - Wicked Good Copywriting & Communications is known for their quirky sense of humor and irreverent approach. But now they are cleaning up their act. The first step in the makeover is a redesign of the Wicked Good website – www.wickedgoodcopy.com - to make it reflect the cleaner, more professional Wicked Good brand.
Mike Mooers, Wicked Good's creative director and sole employee explains: “We, by our standards, are the most awesome copywriting service in the outdoor/snowsports/active lifestyle industry. Last week we would have used the term ‘awesomest,’ but we’ve outgrown that smug, ironic approach. We are, moving forward, going to act like the quality organization we are.”
The updated website reflects this quality. Using only text, it features only the essentials – samples, client feedback and contact information.
“It truly reflects the brand,” says Mooers. “We deliver succinct, clear copy. The site needs to reflect this cleanliness, this essential simplicity. Therefore, we have reduced any superfluous, redundant, extraneous verbosity in favor of achieving the highest degree of (the aforementioned) essential simplicity we have deemed possible and necessary. In short, we want to deliver a visitor experience that facilitates the educational and decision-making process, while accelerating the ability to contact us with specific projects needs and/or questions.”
For those who stopped reading the quote above, the website does this: shows samples, shares quotes, links to Mooers’ email.
Visit the simple, and by no means superfluously redundant, site at: www.wickedgoodcopy.com.
About Wicked Good Copy & Communications: Based in the Sierra Foothills town of Nevada City, CA, Wicked Good Copy & Communications delivers brand-crafted copy for clients including Arc’teryx, Keen, Gaiam, and Innate. Mike Mooers, the company’s founder and creative force, has a proven two-decade background in marketing communications. He founded Wicked Good Copy & Communications in 2010. Facebook Wicked Good, Contact Wicked Good firstname.lastname@example.org