Vie Active Teams up with White Cloud Communication

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Sun Valley, ID. – Performance-driven, fashion-forward active wear company, Vie Active, announces both its relocation from Venice, California to Sun Valley, and its partnership with local boutique communications firm White Cloud Communication for public relations support - effective immediately.

Designed by women, for women, Vie Active uses high quality, performance fabrics with stylish designs to craft active wear that women feel confident in long beyond their workout. To ensure the perfect fit, comfort, performance and style from the office to the mountaintop, each piece is built with technologically advanced materials that are quick drying, moisture wicking and antimicrobial. Vie Active’s line is then tested by fitness professionals and ambassadors around the world to confirm it’s offering the right tools to get the job done whether it’s at home, in the office, on the trail or in the studio.

“I started Vie Active with the vision of enabling and empowering women to realize the benefits of an active life without having to make a choice between being stylish or being fit,” said Founder, Noa Ries. “As our brand continues to grow among the new generation of modern women, who feel like they need to do it all, we have hired White Cloud Communication to help further spread our brand message surrounding the understanding and importance of an active lifestyle to produce more productive, focused, happier and confident women.”

With strong ties to the trend-setting West coast culture of Southern California, Ries recently relocated the global business to Sun Valley, Idaho, where the brand aligns perfectly with the healthy and active lifestyles embraced by the mountain community. Immediately integrating with the local networks, Vie Active hired Sun Valley-based White Cloud Communication for communication strategy and public relations including media and influencer outreach and engagement.

“I’m beyond excited to welcome Vie Active to Sun Valley and as our newest partner at White Cloud Communication,” said Founder and Director, Cassie Abel. “Vie Active’s brand mission personally resonates very strongly for me, making it extremely easy to understand the current success of the brand and the potential it beholds for so many other women who prioritize the importance of leading a healthy and active lifestyle.”

Moving forward all Vie Active media inquiries can be sent to

About Vie Active

Born in Bondi Australia and based in Sun Valley, Idaho, Vie Active is built to stand up to the demands of the toughest workouts, the rigors of daily life, and everything in-between. From cut to color to cloth, Vie Active’s uncompromised commitment to performance pairs the highest quality fabrics with stylish silhouettes and the most technical print techniques available, to create active wear that truly and uniquely marries style with performance. Life begins outside your comfort zone, and Vie Active was created to fill that void, speaking directly to how modern women live, work, and sweat today. Be Flawsome.

About White Cloud Communication

Sun Valley, ID based White Cloud Communication is a boutique communication firm dedicated to delivering world-class communication strategy, public relations services within the outdoor, adventure, and active lifestyle space. With a passion for life under the open sky, White Cloud Communication is able to spark individual conversations or deliver message to the masses with an authentic voice. White Cloud Communication strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit