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Bellingham, WA (March 20th, 2017) – Nuu-Muu, makers of the original exercise dress and high quality active apparel for women, has hired Terra Public Relations to manage its public relations and strategy in North America. “We’re looking so forward to working with Terra to share ...read more

NEW Sportube Dealer Rental Program Sportube is changing the face of ski and snowboard hard case sales. Sportube will be introducing the rental case package for the 17/18 season. This new program is designed to increase dealer revenue streams and provide customers with more travel ...read more

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Burnaby, BC - Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, will be on hand at this month’s 2017 Geico Bassmaster Classic presented by DICK’S Sporting Goods in Houston, TX, March 24 – 26, 2017. Displaying ...read more

Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding their portfolio of snack products with a new ...read more

HARD OR SOFT—WHICH IS RIGHT FOR YOU? Traveling with skis or snowboards can be tough, and the question always arises: what’s the best way to protect your gear? Logically, a hard case is going to provide more protection if your gear has any risk of bumps or weather exposure (think ...read more

Lee Canyon invites skiers and snowboarders to give back on Feel Good Fridays by purchasing a specialty priced $25 lift ticket, with $5 of each lift ticket purchased benefitting the High Fives Foundation, a non-profit organization dedicated to raising awareness to prevent injury ...read more

You know how the old saying goes: The family that skis together, stays together! Get the whole family geared up for the mountain with Sportube’s new Freestyler™ Junior Series, launching for the 2017/18 season and consisting of one ski bag and one boot bag. Made of 600D polyester ...read more

You invest your hard-earned money in top-notch ski and snowboard gear. It stands to reason, then, you should invest in their longevity. Traveling to and through the mountains can put your gear through the wringer if not properly protected. The best protection around is a Sportube ...read more

There’s no better feeling than binding in to your own skis or snowboard for your first run of the day. You know how they perform and what to expect. You know how they are tuned, and you haven’t had to wait in line at the rental shop to pick out equipment that might not be suited ...read more

When handing over your ski and snowboard equipment at the airline check-in counter there’s always that sinking feeling as you see your beloved gear being thrown into a pile of other bags, knowing the bags of the people behind you will soon be tossed on top of yours. It’s possible ...read more

Eagle Creek is proud to announce that it has chosen Jessica Dodson as 2016 Eagle Creek Employee of the Year, know internally as “Creeker of the Year.” The Creeker of the Year Award recognizes an employee who has made a significant contribution to the brand going above and ...read more

SALEWA TIROLWOOL® CELLIANT® – Introducing a New Generation of Hybrid Wool Insulation for Mountain Activities Boulder, Colo. (Jan. 5, 2017)- Salewa, the leading international mountain sports brand born and bred in the Italian Dolomites, introduces TirolWool® Celliant®, a new ...read more

COLD FEET ABOUT HITTING THE SLOPES? NOT ANYMORE! There’s nothing worse than stepping into cold boots before heading out for a day on the mountain. Start your day with warm toes with Sportube’s new heated bag line. Made from strong, lightweight 600D (prints) or 840D (solids) ...read more

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Next week Malakye, the leading career website and professional network for people and companies in the active lifestyle-driven industries, is bringing the Shmooz back to Outdoor Retailer in Salt Lake City, Utah on Wednesday, January 11th, 2017, from 11am to 2pm. 100+ Jobs ...read more

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Media Contact:Theresa [email protected]+1 970 764 7783 FOR IMMEDIATE RELEASE Durango Area Tourism Office Names Treehouse Communications Public Relations Agency of Record Durango, Colo. – (January 4, 2017) – The Durango Area Tourism Office (DATO) taps Treehouse ...read more

Sportube, the leading manufacturer and distributor of ski and snowboard travel gear, has hired on new regional representatives. Rick Randall // New England Rick Randall manages Breakaway Sports Group, which represents snow sport, outdoor and cycling brands in the Northeast ...read more

SnowSports Industries America Reinvents Annual Snow Show with New Look, Feel and Features Creative new exhibits and floor plan to debut at 2017 SIA Snow Show PARK CITY, UT (December 20, 2016) – SnowSports Industries America (SIA), the national organization helping the winter ...read more

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Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced the debut of their limited edition Tyrol pack. The new Tyrol packs are handmade in Boulder, CO from 100% up-cycled material, and each one is numbered and marked with the initials ...read more

CHAOS CTR Headwear is Serious about Winter Weather Protection for 2017 SIA Booth # 2423/OR Booth # 3001E Steamboat Springs, Colo.- Montreal, Canada –December 1, 2016. Chaos Headwear, makers of high quality headwear in the U.S. and worldwide, is again on the forefront of outdoor ...read more

OSLO, Norway (November 22, 2016) — Fresh snow calls for new inspiration this season as Helly Hansen continues its successful Ski Free program for 2016-17. Skiers who purchase select Helly Hansen products will receive the added bonus of a redeemable one-day free or two-for-one ski ...read more

Eagle Creek has been named to OUTSIDE’s Best Places to Work of 2016. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play. These companies encourage employees to lead an active ...read more

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MODESTO, CA --Sherpa Adventure Gear is pleased to announce the launch of its new website and integration with Locally, an innovative online-to-offline shopping platform. The new mobile-friendly design was developed to give its consumer the best brand experience online. That ...read more

SnowSports Industries America Announces New Additions to Leadership Team as the Doors Open at Park City Office Move signifies a new approach to ushering success for the snow sports industry Park City, UT (October 3, 2016) – SnowSports Industries America (SIA), the non-profit, ...read more

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Eagle Creek is proud to announce that one of their own, Kristie Focht, has again been named to the VF 100 for her outstanding commitment to volunteering and fostering a love of service within the community. The VF 100 award recognizes VF associates’ efforts to improve the ...read more