Pladra Taps White Cloud Communication to Lead Public Relations and Communication Strategy


March 29, 2016 (San Francisco, CA) – Pladra, Inc., makers of high quality USA-built outdoor lifestyle clothing, announced today its partnership with Sun Valley, Idaho based White Cloud Communication for its communication strategy, public relations and media outreach - effective immediately.

"We have spent years focusing on fit, fabric, construction and all the details to produce the highest quality shirt,” explained Pladra founder, Jeff Ladra. “We are now very excited to tell our story to the public through the expertise of White Cloud Communication. Cassie and her team share the same passion for public relations and media outreach as we do for manufacturing. We are thrilled to kick off our partnership."

Having struggled with finding a flannel in the market that both fits well and was enduring, Pladra Founder and Designer, Jeff Ladra, started tinkering with prototypes to build the perfect plaid flannel shirt nearly a decade ago. After years of testing out various designs and seeking feedback from friends and industry colleagues, today he and his team are excited to offer beautiful and lasting plaid flannel shirts for both men and women. Pladra apparel is designed with the highest quality materials and dialed fit with unique accents and styling. The four available Pladra styles: Elli, Leon, Peregrine (women’s) and Peregrine Women’s Dress Shirt are styled right to take you from the field or mountain top, straight to the bar or campfire. No matter where your adventure takes you, Pladra is excited to bring you the only flannel you’ll ever need. 

“Who doesn’t love a good plaid flannel shirt? To partner with a team that’s dedicated to making the best plaid flannel out there, with carefully considered fit, durability and style accents first and foremost, makes it an obvious and fun partnership,” explained White Cloud Founder, Cassie Abel. “We’re ecstatic about this relationship and couldn't be more excited to help Pladra grow and build a loyal following across all channels.”

Moving forward, all media inquires for Pladra can be directed to:
Cassie Abel
White Cloud Communication


About Pladra
Born out of founder, Jeff Ladra’s, lifelong vision to make the perfect, do-all flannel, Pladra was founded as a passion project in 2009, but quickly grew into a full-time business venture by 2013. Since its inception, Pladra has been built on the foundation of quality: quality of fit, quality of materials, and quality of construction. Pladra shirts are made from the highest quality, durable, yet comfortable, fabrics, with unique styling including custom labels, buttons and embroideries. To further set Pladra apart, each plaid is designed in-house at Pladra using proprietary patterns and colors and is then lined on the cuffs, collar and back yoke with a nature or animal scene ensuring a unique personality. All fabrics are woven in Portugal and every Pladra is built right here in the USA. For more about Pladra, go to

About White Cloud Communication
Sun Valley, ID based White Cloud Communication is a boutique communication firm that is dedicated to delivering world-class communication strategy and public relations services within the outdoor, adventure, and active lifestyle space. With a passion for life under the open sky, White Cloud Communication is able to spark individual conversations or deliver messages to the masses with an authentic voice. White Cloud Communication strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit