MJ Carroll
Caroline Gleich Joins Elan Skis’ W Studio
Begunje, Slovenia (Jan. 23, 2020) – Elan, handcrafted skis 100% made in the Alps for 75 years, welcomes professional skier Caroline Gleich to the Elan W Studio women’s ambassador program. For the last 16 years, the W Studio drives the innovation and design of Elan women’s skis ...read more
Introducing Wildcat: Elan W. Studio’s Ultimate Ski for Today’s All- Mountain Skier
Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps for 75 years, introduces a fresh new collection for women skiers looking for the ideal pair of skis between two categories: all-mountain and freeride. Welcome to the new Wildcat, a ski collection ...read more
Elan Invests in W Studio Across Entire Women’s Ski Collection for 2020/2021
Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps for 75 years, celebrates over 16 years of the W Studio with an entirely new women’s collection across all segments of the market, allowing many more female skiers to get the best out of skiing ...read more
Elan Introduces the Next Evolution of the Award-Winning Ripstick Collection
Begunje, Slovenia (Winter 2019/2020) – Elan, handcrafted skis 100% made in the Alps for over 70 years, introduces the new generation of the Ripstick, designed and built to handle the most challenging terrain and performance needs of the most demanding skiers. Intelligently ...read more
Elan Skis Celebrates 75 Years of Innovation, Heritage and Handcrafted Skis
Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps, celebrates the brand’s 75 anniversary milestone with a nod to its heritage, along with a vision for innovation into the future. From pioneering parabolic shapes, to state-of-the art Amphibio ...read more
Elan Sports USA Names Jeff Mechura as New President/CEO
Lebanon, N.H. (Feb. 19, 2019) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the appointment of Jeff Mechura as the new President/CEO of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately. Mechura joined Elan ...read more
Introducing the Wingman: Elan’s Ultimate All-Mountain Companion
Begunje, Slovenia (Winter 2019/2020) – Elan, handcrafted skis 100% made in the Alps for over 70 years, introduces a fresh take on all-mountain skiing with the new Wingman series. Bridging two categories, the Wingman is designed to fulfill the needs of skiers between two ...read more
Porsche Design and Elan Bring Elevated Ski Design to the Slopes
Stuttgart/Begunje. Porsche Design and Elan Skis have collaborated to introduce a unique, cutting-edge alpine ski with distinction: the Porsche Design Elan Amphibio. This ski introduces the next level of ski design – manufactured in the Alps with carbon body parts, a carbon ...read more
Glen Plake Brings Back the Down Home Tour to Small Ski Areas in the US
Begunje, Slovenia (Nov. 13, 2018) – Elan Skis, handcrafted skis 100% made in the Alps for over 70 years, is thrilled to announce that long time Elan athlete and ski industry legend, Glen Plake, is officially bringing back the Down Home Tour to small ski areas across the U.S. this ...read more
Elan Supports Brand Growth with New U.S. Subsidiary
Lebanon, N.H. - April 5, 2018 Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president. Elan ...read more
Elan Introduces First Integrated Smart Ski Concept
Begunje, Slovenia - March 7, 2018 Elan Skis, a legacy supplier of handcrafted skis with a commitment to high levels of innovation and detail, continues to push the envelop of cutting edge ski technology with the first integrated smart ski concept designed to measure dynamic ski ...read more
Elan Named 2017 “Best of What’s New” by Popular Science
New foldable Ibex Tactix Ski considered one of greatest innovations of the year Begunje, Slovenia Elan Skis, a legacy supplier of skis handcrafted in the Alps for over 70 years, today announced they have been awarded the 2017 “Best of What’s New” GRAND award by Popular Science ...read more
Elan Skis Announces Partnership with White Wilderness Heli-Skiing
Begunje, Slovenia (Oct. 4, 2017) –Elan Skis, a legacy supplier of skis handcrafted in the Alps for over 70 years teams up with White Wilderness Heli-Skiing, a world-class heli-ski operation based in North-central British Columbia. Effective this season, Elan Skis will provide ...read more
In the Spirit of Adventure, Ski With Kim Announces New Website and 2017/18 Ski Season Schedule
Season schedule includes nine world-class destinations and global custom adventures Aspen, Colo. - October 3, 2017 Ski with Kim, a unique ski guide company offering one-of-a-kind, global ski adventures with World Extreme Skiing Champion, Kim Reichhelm, announced today a new look ...read more
Elan Announces Big Mountain Women’s Weekend in Crested Butte
Experience Brings "Always Good Times" to world-class resort Begunje, Slovenia Elan Skis, a legacy supplier of skis, handcrafted in the Alps for over 70 years, teams up with Crested Butte Mountain Resort (CBMR) to bring the spirit of “Always Good Times” to life at the first ...read more
Meet Revelry Experience: A New Experiential Marketing & Consulting Collective
Industry pros become stewards of engagement you can’t find on the Internet Durango, Colo. Revelry Experience, a new experiential marketing and consulting collective specializing in the influential, engaging power of experiences inspired by outdoor lifestyles, announces its ...read more
Skida Headwear and Accessories Expands Kids Collection with New Baby Line
Skida Baby New for Fall 17/18 Collection Burlington, VT. Skida, a Burlington, Vermont-based and ski-inspired headwear and accessories brand specializing in locally-made, colorful, limited edition prints for men, women and kids, introduces the addition of Skida Baby for ...read more
Chums is Adventure-Bound with New Travel Accessories
New Accessories on Display at ORSM 2017 Sun Valley, ID Chums, helping keep adventure travel gear hanging on since 1983, introduces new additions to the brand’s travel collections including: the women’s specific Jetsetter, Storm Series’ Water Tech Pouch and Band-et Wallets. ...read more
Beyond Coastal Continues to Rank Among the Safest and Updates Active Facestick
New Active Facestick Look to Debut at ORSM 2017 Sun Valley, ID (July 20, 2017) – For six years strong, Beyond Coastal, manufacturer of premium sun care products, has received top ratings from the Environmental Working Group’s (EWG) in their annual sunscreen guide. EWG is an ...read more
Ski with Kim Announces Summer Skiing Schedule and Custom Adventures Services
Head to Chile this Summer with Kim Reichhelm Aspen, Colo.,- May 24, 2017) Ski with Kim, a unique ski guide company offering one-of-a-kind, global ski adventures with World Extreme Skiing Champion, Kim Reichhelm, announced today its 2017 Summer Skiing Schedule in Chile in ...read more
Elan Skis Pursues Momentum of “Always Good Times” Rebrand
Begunje, Slovenia – 2017 marks a time of change and rebranding for Elan Skis, a legacy supplier of skis handcrafted in the Alps for over 70 years. Positioned as, “Always Good Times,” Elan celebrates skiing by glorifying and inspiring the memories, lifestyle and people that make ...read more
Elan Skis Taps White Cloud Communication to Lead Public Relations
Begunje, Slovenia- Elan Skis, dedicated to handcrafting skis in the Alps for over 70 years, announced today its partnership with White Cloud Communication, a boutique communication firm specializing in active lifestyle, outdoors, adventure and winter sports, to manage its public ...read more
AVEX® Sponsoring Ride Sun Valley Bike Festival and the Ketchum Criterium
CHICAGO - For the second year running AVEX, makers of superior performance water bottles and travel mugs, is a gold sponsor of the Ride Sun Valley Bike Festival. During the June 29-July 7 event, AVEX will partner with Ninkasi Brewing as lead sponsors for an individual event ...read more
Julbo’s Floating Wave Sunglass Wins Outside Magazine’s 2013 Gear of the Year
WILLISTON, VT –Julbo, celebrating 125 years of advanced, protective optical technology, is honored to accept Outside Magazine’s 2013 Gear of the Year award for Julbo’s fully floating sunglasses, the Wave. Regarded as an ultimate resource for product reviews, technology, news and ...read more
Brooks-Range Mountaineering Partners with Verde PR & Consulting
Fremont, CA. -Brooks-Range Mountaineering Equipment announces Verde PR & Consulting as their public relations agency of record (AOR). Effective immediately, Verde will engage its integrated approach to brand communications, employing traditional PR and digital content strategies ...read more
Head into Backcountry Terrain with K2’s BackSide Tools Collection
Media Contact Info: MJ CarrollVerde PR – K2 [email protected] Seattle– K2’s BackSide tools collection continues to look to the art of multi-functionality and weight saving. An innovative solution to carrying multiple safety tools that consume pack space and add to overall ...read more
Zuke's Underscores Safety of its USA-Made Pet Treats
Durango, Colo. (Jan. 11, 2013) – Zuke's, makers of all-natural, American-made performance pet treats, is proud to reiterate its commitment to providing the highest quality pet performance nutrition from only the best and safest ingredients. In an effort to keep pets happy, ...read more
K2 Skis and Bravado Reveal Final 50th Anniversary Rolling Stones Skis
Seattle, Wash. – Named the “World’s Greatest Rock and Roll Band of All Time” by the Rock and Roll Hall of Fame, The Rolling Stones and Bravado, have partnered with K2 Skis to offer a commemorative collection of skis. Since 1962, The Rolling Stones have earned their respected ...read more
Kokatat Supports Record-Attempting Expeditions to South Korea and Irel
ARCATA, Calif., (Feb. 4, 2011) – Kokatat, the 40 year-old independent paddle wear and accessories company, is proud to support the expedition efforts of Kokatat Ambassadors Simon Osborne and Jeff Allen, owners of Sea Kayaking Cornwall, an adventure kayak guiding company. Osborne ...read more
MyPOV360.com Kicks off 2010-11 Winter Season with Holiday Valley Resor
Boyne City, Mich., (Nov. 17, 2010) – MyPOV360.com, the hottest retailer of point-of-view wearable helmet cameras and accessories, and Holiday Valley Resort, Western New York’s favorite destination ski and snowboard resort, are keyed up for the 2010-11 season and joining forces to ...read more
Kokatat Supports Solo Australia Circumnavigation
ARCATA, Calif., (Nov.3,2010) – In 1983 Paul Caffyn made paddling history as the first sea kayaker to circumnavigate the 16,000 km circumference of the Australia continent. Since then, only one other expedition, by Freya Hoffmeister in 2010, has repeated this accomplishment. ...read more
Kokatat Sponsors Kayak Academy’s Inaugural Greenland Week
ARCATA, Calif., (Nov. 2,2010) – An international community of paddlers are gathering in Seattle, Wash. this week to celebrate the first annual Greenland Week, hosted by the Kayak Academy. Kokatat, the 39 year-old independent paddlewear company, is honored to support this event ...read more
Drift Innovation Preps for Winter with Longer Life Rechargable Battery
Boyne City, Mich., (Oct. 5, 2010) – Drift Innovation, manufacturers of the hottest new wearable action sports cameras, is heating things up even more for the upcoming winter season with a longer life rechargeable battery for the HD170. The thicker 1700 milliampere-hour (mAh) ...read more
Kokatat Sponsors Whitewater Expedition of Peru’s Rio Huallaga
ARCATA, Calif. (Sept. 24, 2010)– Kokatat, the 39 year-old independent paddle wear and accessories company, announces their support to outfit an expedition of kayakers attempting the first descent of the last major un-run tributary of the Amazon River, the Pongo De Aguirre Gorge ...read more
Drift Innovation Cameras Supports ‘The Flying Effect’
Boyne City, Mich., (Sept. 16, 2010) – The sky is the limit for Drift Innovation Cameras, manufacturer of the X170 and HD170 wearable action sports cameras as they team up with a female paragliding duo, coined “The Flying Effect,†for their worldwide paragliding excursion. ...read more
MyPOV360.com Takes to the Sky with Spencer Suderman Air Shows
Boyne City, Mich., (Sept. 15, 2010) – MyPOV360.com, an online retailer of the hottest wearable action cameras and accessories on the market, is always capturing adventures from the most thrilling point of views and continues with it's sponsorship of Spencer Suderman Air Shows. ...read more
Kokatat Named Apparel Brand of the Year by Canoe & Kayak Readers
ARCATA, Calif. – For the first time ever, Canoe & Kayak Magazine announced their Reader’s Choice Awards, naming Kokatat Apparel Brand of the Year. These awards were created to highlight the innovation and triumphs in the paddlesports industry. Kokatat is honored to receive this ...read more
Drift Innovation Sponsors Downhill Mt. Biking World Champ, Steve Peat
Boyne City, Mich., (July 22, 2010) – Drift Innovation, manufacturer of the X170 and recently launched HD170 wearable action sports cameras, is proud to announce teaming up with World Champion Down Hill Mountain Biker, Steve Peat, as his official action camera sponsor. ...read more
Drift Innovation Launches HD Wearable Action Camera
Media Contact:Mary Jane Carroll [email protected] City, Mich., (June 8, 2010) – Drift Innovation, manufacturer of the standard definition X170 wearable action sports camera, has built the world’s first HD wearable video camera with an integrated LCD screen and ...read more
Kokatat Supports the Vada Expedition in Russia and Mongolia
Media Contacts:Lisa Kincaid(775) 225 - [email protected] [email protected], Calif., (June 3, 2010) – As soon as the first signs of spring melt the ice in Northwest Mongolia on Lake Hovsgol, four adventurers will launch their ...read more