Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps for 75 years, celebrates over 16 years of the W Studio with an entirely new women’s collection across all segments of the market, allowing many more female skiers to get the best out of skiing every day on the mountain.
The 2020/2021 ski collection is a direct reflection of the W Studio’s hard work to drive innovation and design product to get the most out of the equipment; ultimately empowering female skiers to get the most out of their days on the hill. With this philosophy and mindset, Elan is proud to release three, all-new series of skis: Insomnia, Wildcat and Ripstick W. Each ski is specifically engineered to fulfill the needs of all skiing experiences from beginner to expert to on-piste to big mountain.
“Elan’s genuine commitment to engaging more women in the sport of skiing is widely invested across our line and through the W Studio community,” says Global Product Director, Melanja Korošec. “The W Studio goes beyond product development; it is a movement to represent the “WE” – not you, not me- but “WE!” Inspiring more women in the sport and revel in the good times skiing provides together.”
The W Studio celebrates 16 years with the new “WE Rule” campaign, engaging a community of all women from mothers to sisters to friends and partners to bring together laughter and energy in the mountains regardless of your skiing ability. Follow along at https://elanskis.com/w-studio
Elan is a dedicated ski manufacturer in the Slovenian Alps with 75 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains. Earning praise year after year in test results and design awards, the innovative product manufactured is a reflection of the brand’s heritage and dedication to not just building skis, but building BETTER skis to produce lifetime experiences in the mountains. For more information, please visit: https://www.elanskis.com/en/