Caroline Gleich Joins Elan Skis’ W Studio - SNEWS

Caroline Gleich Joins Elan Skis’ W Studio

Gleich will be involved with the product development of Elan’s women’s skis and Elan’s “WE Rule” campaign.
Author:
Publish date:

Begunje, Slovenia (Jan. 23, 2020) – Elan, handcrafted skis 100% made in the Alps for 75 years, welcomes professional skier Caroline Gleich to the Elan W Studio women’s ambassador program.

For the last 16 years, the W Studio drives the innovation and design of Elan women’s skis with the philosophy to empower female skiers to get the most out of skiing every day on the mountain. The timely addition of Gleich enriches the program in North America with her expertise, activism and inspiration as the W Studio introduces an entirely new collection of skis across every category from beginner to expert for the 2020/2021 season.

Caroline-Gleich_Lee-Cohen_003_LIMITEDusage

Gleich will be involved with the product development of Elan’s women’s skis and Elan’s “WE Rule” campaign engaging a community of all female skiers from mothers to sisters to friends and partners, regardless of their skiing ability.

“I am so excited to be partnering with Elan because they are one of the longest standing ski brands in the world and because of their commitment to progression in design. They are the last company to fully produce skis in the Alps. Their headquarters in Slovenia, against the backdrop of the Julian Alps, is one of the most beautiful places in the world and is an inspiring backdrop for ski creation and innovation,” says Gleich. “Elan has consistently made business decisions that have allowed them to be in the market for over 70 years. I’m excited about bringing my decade and a half of experience in the snowsports industry to the table to see what we can create and what mountains we can climb and ski together.”

Additionally, Gleich’s climate change activism aligns with Elan’s long term goal to lessen the company’s environmental footprint. Most recently, Elan is one of the first ski manufacturers to develop an inhouse solution to transition from screen printing to digital printing, reducing emissions and the amount of water used to print the skis’ top sheets. Elan is always looking for new solutions to reduce their impact.

“Caroline is an amazing athlete and a truly inspiring leader who is all about authenticity,” said Klarisa Veselič, Elan’s W Studio manager. “Her tenacity for adventure and activism aligns with the Elan on so many levels and we are excited to have the opportunity to have her on our team.”

About Elan

Elan is a dedicated ski manufacturer in the Slovenian Alps with 75 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains. Earning praise year after year in test results and design awards, the innovative product manufactured is a reflection of the brand’s heritage and dedication to not just building skis, but building BETTER skis to produce lifetime experiences in the mountains. For more information, please visit: https://www.elanskis.com/en/

Related

elan_w_studio

Elan Invests in W Studio Across Entire Women’s Ski Collection for 2020/2021

Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps for 75 years, celebrates over 16 years of the W Studio with an entirely new women’s collection across all segments of the market, allowing many more female skiers to get the best out of skiing ...read more

Wildcat-86-CX_t

Introducing Wildcat: Elan W. Studio’s Ultimate Ski for Today’s All- Mountain Skier

Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps for 75 years, introduces a fresh new collection for women skiers looking for the ideal pair of skis between two categories: all-mountain and freeride. Welcome to the new Wildcat, a ski collection ...read more

75th Logo

Elan Skis Celebrates 75 Years of Innovation, Heritage and Handcrafted Skis

Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps, celebrates the brand’s 75 anniversary milestone with a nod to its heritage, along with a vision for innovation into the future. From pioneering parabolic shapes, to state-of-the art Amphibio ...read more

Elan Skis

Elan Introduces First Integrated Smart Ski Concept

Begunje, Slovenia - March 7, 2018  Elan Skis, a legacy supplier of handcrafted skis with a commitment to high levels of innovation and detail, continues to push the envelop of cutting edge ski technology with the first integrated smart ski concept designed to measure dynamic ski ...read more

Porsche-Design-Elan-Amphibio-3D

Porsche Design and Elan Bring Elevated Ski Design to the Slopes

Stuttgart/Begunje. Porsche Design and Elan Skis have collaborated to introduce a unique, cutting-edge alpine ski with distinction: the Porsche Design Elan Amphibio. This ski introduces the next level of ski design – manufactured in the Alps with carbon body parts, a carbon ...read more

Wingman-86-CTI-Fusion-3D

Introducing the Wingman: Elan’s Ultimate All-Mountain Companion

Begunje, Slovenia (Winter 2019/2020) – Elan, handcrafted skis 100% made in the Alps for over 70 years, introduces a fresh take on all-mountain skiing with the new Wingman series. Bridging two categories, the Wingman is designed to fulfill the needs of skiers between two ...read more

Ripstick-96+t

Elan Introduces the Next Evolution of the Award-Winning Ripstick Collection

Begunje, Slovenia (Winter 2019/2020) – Elan, handcrafted skis 100% made in the Alps for over 70 years, introduces the new generation of the Ripstick, designed and built to handle the most challenging terrain and performance needs of the most demanding skiers. Intelligently ...read more

Elan Skis Taps White Cloud Communication to Lead Public Relations

Begunje, Slovenia- Elan Skis, dedicated to handcrafting skis in the Alps for over 70 years, announced today its partnership with White Cloud Communication, a boutique communication firm specializing in active lifestyle, outdoors, adventure and winter sports, to manage its public ...read more

Image placeholder title

Elan Skis Pursues Momentum of “Always Good Times” Rebrand

Begunje, Slovenia – 2017 marks a time of change and rebranding for Elan Skis, a legacy supplier of skis handcrafted in the Alps for over 70 years. Positioned as, “Always Good Times,” Elan celebrates skiing by glorifying and inspiring the memories, lifestyle and people that make ...read more