Kicks off 2010-11 Winter Season with Holiday Valley Resor and Holiday Valley Resort are joining forces to showcase all the fun plans and events set for the upcoming 2010-11 winter season.

Boyne City, Mich., (Nov. 17, 2010), the hottest retailer of point-of-view wearable helmet cameras and accessories, and Holiday Valley Resort, Western New York’s favorite destination ski and snowboard resort, are keyed up for the 2010-11 season and joining forces to showcase all the fun plans and events set for the upcoming winter season.

As Holiday Valley’s snow machines are revving up as the temperatures drop,’s timely sponsorship will equate to exciting footage from helmet cameras, such as the Drift HD170, the world’s first helmet camera with an LCD screen and wireless remote control. Drift Innovation HD170 cameras will be on hand to capture all the fun and commotion at Holiday Valley this season from events to terrain park action shots, to employee narratives. content will also be featured in conjunction with the resort’s daily snow report. In addition to capturing the season with video footage, the 2010-11 skiers and riders at Holiday Valley will also relish in the $4 million invested improvements to the resort including a new high speed quad chairlift, two new slopes, increased snowmaking, new rails and enhancements to the tubing park. Founder, John Rounds, is particularly enthused about the sponsorship, as he is an Ellicottville native and learned to ski at Holiday Valley during his childhood.

“It is with great satisfaction to sponsor such an iconic ski resort in Western New York, that also serves as my old stomping grounds,” said, Rounds. “ is looking forward to a very exciting season with Holiday Valley.”

For more information about Holiday Valley Resort and to follow all the action, please visit, To learn more information about feel free to surf around at:, or become a fan on Facebook.

About is an online retailer of the hottest point-of-view wearable video sports helmet cameras and accessories for video and photography enthusiasts. Not only the go-to website for simple and easy to use hands-free video products, also provides the online shopper with valuable market information from the online video community to determine the best wearable camera for each individual lifestyle, purpose and budget. The experience is about finding the perfect camera and accessories to “Capture the World From Your Point of View.”

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About Holiday Valley

Holiday Valley is a 4-season resort located in Ellicottville, New York, 50 miles south of Buffalo. Winter activities include skiing, snowboarding, cross-country skiing, tubing and conferences. Summertime visitors enjoy golf, swimming, mountain biking, hiking, meetings, conferences and weddings.