Seattle, Wash. – Named the “World’s Greatest Rock and Roll Band of All Time” by the Rock and Roll Hall of Fame, The Rolling Stones and Bravado, have partnered with K2 Skis to offer a commemorative collection of skis. Since 1962, The Rolling Stones have earned their respected eminence in rock n’ roll while K2 has earned the same in skiing. As they celebrate their 50th anniversaries in 2012, The Rolling Stones and K2 can now reveal the last two exclusive Rolling Stone K2 Limited Edition Skis.
Following the first two Rolling Stones K2 SideShow and SideStash skis, the newly unveiled K2 Rolling Stones Recoil (number 3) and 102 (number 4) skis will be released in October and December, respectively. All four skis in the collection will be sold globally at select authorized K2 Dealers. The first two skis in the collection don a collage-like top sheet embodying artwork and graphics central to the band’s prolific history, while the graphics on the final two skis are inspired by poster art from the band.
“As K2 turns 50-years-old, it has been impressive to look back on the last five decades and reflect on all the innovation, culture and change that has evolved in the ski industry,” said K2’s Vice President of Global Marketing, Jeff Mechura. “The K2 Rolling Stones ski collection is the perfect tribute to the last 50 years as well as an emblem to inspire another 50 more.”
The final K2 Rolling Stone skis will be available on the versatile K2 Recoil and 102 twin tip chassis, both featuring K2’s All-Terrain rocker baseline technology designed for all ability levels in any snow conditions and twin tech sidewall construction for increased durability. The Rolling Stones 102 ski bears wider dimensions than the Recoil, rounding out the collection with more options to match individual skier preferences.
About K2 Skis:
K2 is celebrating 50 years of serious fun. Founded in 1962, K2 Ski has been on the cutting edge of industry-leading innovations and advancements for a half century including fiberglass technology, high performance shaped ski technology, women’s specific ski technology, twin tip design and now K2’s BASELINE profiles that combine camber with varying amounts of rocker. These technologies are carrying the sport into the future by making skiing easier and more fun for everyone from the first-timers to seasoned pros. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.
Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Madrid, Sao Paulo,Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber,Lil Wayne, Nicki Minaj, Paul McCartney, Eminem, Kanye West, Metallica, Katy Perry, Guns ‘N Roses, Red Hot Chili Peppers, Green Day, The Killers and Black Sabbath among many others.