Chums and Beyond Coastal Announce Partnership with White Cloud Communication for Public Relations and Marketing Support


Sun Valley, ID (June 8, 2016) - Chums, the creator of innovative outdoor eyewear retainers and highly sought after outdoor accessories, and Beyond Coastal, manufacturer of premium sun care products, announced today that it has partnered with Sun Valley, ID-based White Cloud Communication. White Cloud has been selected to lead both brands’ public relations and communications efforts and support marketing strategy across all channels.

“Chums and Beyond Coastal have recently moved their sales, marketing and product development teams to Sun Valley, Idaho so it makes sense to partner with a talented local team that also happens to have tremendous experience across all our key channels,” explained VP of Marketing, Tom Ferries. “Having Cassie and White Cloud in the same town will allow us to work together much more closely, not just with me but also with the sales and product development departments to refine and implement our communication, marketing and go-to-market strategies.”

Chums which was founded in 1983 by a Colorado river guide is one of the largest accessory brands today. Chums continues to innovate and provide eyewear retention systems and outdoor accessories that are widely used by outdoor enthusiasts. Most recently, the brand introduced a line of accessory cases, which will continue to evolve in years to come.

Beyond Coastal, for the fifth year in a row, was named one of the safest sunscreen brands by the Environmental Working Group (EWG). Beyond Coastal continues to prioritize use of the best and healthiest ingredients to protect, nourish, repair and hydrate your skin.

“Both Chums and Beyond Coastal are exciting brands with huge growth potential. We’re thrilled to have been selected to help both brands refine and develop their communication and marketing strategies as they continue to move forward and introduce all that’s to come” explained White Cloud Communication founder, Cassie Abel. “To be working with two brands who are growing their presence in our own hometown of Sun Valley, Idaho is equally as exciting! We look forward to a long-term relationship and the opportunity to grow with the brands.”

Media Contact:
Cassie Abel | White Cloud Communication |

About Chums
In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Chums original cotton retainer was born. More than thirty years later, Chums is now a global brand that offers a wide range of United States-made outdoor products and apparel. Within the last 20 years, Chums has also established itself as a leader in eyewear and PPE accessories in the industrial safety market. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping you hang on since 1983. For more information, visit

About Beyond Coastal Suncare
Beyond Coastal was founded in 2006 with the goal of offering the cleanest, healthiest sun care products possible at a reasonable price. For the fifth year in a row, the Environmental Working Group (EWG) rated Beyond Coastal among the safest sunscreen brands on the market. In fact, it is the only brand to receive top “Low Hazard” rankings for 100% of its products in both the non-mineral and mineral categories this year. The sun care brand’s formulas are carefully crafted to offer true broad-spectrum protection and are packed with moisturizing botanical antioxidants that nourish, repair and hydrate your skin. The company is headquartered in Sun Valley, Idaho. For more information, visit

About White Cloud Communication
Sun Valley, ID based White Cloud Communication is a boutique communication firm that is dedicated to delivering world-class communication strategy and public relations services within the outdoor, adventure, and active lifestyle space. With a passion for life under the open sky, White Cloud Communication is able to spark individual conversations or deliver messages to the masses with an authentic voice. White Cloud strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit


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