FOR IMMEDIATE RELEASE:
Terramar Partners with Big City Mountaineers as the
Official Base Layer Sponsor
March 2, 2015 (Tarrytown, NY) – Terramar Sports, a leader in high performance base layer products, is proud to announce they have become a corporate sponsor for Big City Mountaineers. The organization instills critical life skills in under-served urban youth through wilderness mentoring expeditions. Terramar will be donating hundreds of base layer products for the program along with financial support.
Big City Mountaineer has 1,000 youth participants nationwide and is growing rapidly with 45,000 volunteerhours with adultmentorsand extensive partnership networks. Their board, management team and corporate partners include trusted and tested leaders “who walk the talk” while championing kids. Terramar is delighted to join Big City Mountaineer’s strong outdoor industry leadershipteam.
“Because so many of their core values are right in line with ours, it was a natural fit for us to partner with Big City Mountaineers,” said Ben Lieberman, Terramar’s CEO. “Through backpacking, climbing and paddling experiences, Big City Mountaineers tries to instill integrity, responsibility, self-esteem, and communications skills in their youth. Similarly our goal as a brand is to enable outdoor enthusiasts to feel comfortable and instill confidence through the base layer they wear outdoors and in all their activities.”
About Terramar Sports
Terramar® has a 43-year history of manufacturing performance base layers and underwear. Building on its heritage of silk base layers, Terramar has become a world leader in pioneering performance garments that combine natural textiles with the highest performing technical fabrics available. After establishing themselves with the men’s category, Terramar developed HotTotties®, a line designed by women for women. Proprietary technologies include ClimaSense™, Thermawool™, TXO®, drirelease®, Thermasilk®, MicroCool™, and Reflex™.For more information: www.terramarsports.com.
Tom MendlNatalie Vinegar