July 20, 2016 (Tarrytown, NY) - Terramar, a leader in technical and high performance base layers, is excited to introduce Cool Control Boxer Briefs as part of its Spring 2017 line at the Outdoor Retailer Summer Market Show in Salt Lake City. The product features Terramar’s MicroCool™ technology, no roll waistband and no ride up. To support the effort 1000 pair of the new product will be given away at the Terramar booth (#32031)
“After a successful launch two years ago we have now integrated our MicroCool Technology into a new super lightweight performance fabric exclusively engineered for Cool Control Boxer Briefs” explained Russ Pitman, VP of Sales at Terramar. “Consumer testing helped us refine the design to include an improved contoured fly pouch and stretch comfort stitching. It fits and performs really well.”
MicroCool™, is a uniquely engineered fabric cooling system utilizing a combination of yarn-based technologies to maximize comfort. The yarn is flat and therefore greatly increases the surface area to draw heat away from the skin. It is also embedded with nano-mineral particles to enhance the heat absorption. Additionally, the yarn is designed with aqua-channels to transport moisture to the outer layer. This dimensional design results in an immediate cooling sensation, lowering of the skin temperature and faster dry times.
About Terramar Sports
Terramar® has a 45-year history of manufacturing performance base layers and underwear. Building on its heritage of silk base layers, Terramar has become a world leader in pioneering performance garments that combine natural textiles with the highest performing technical fabrics available. Proprietary technologies include ClimaSense™, Thermawool™, TXO®, Intelliscent®, Thermasilk® and MicroCool™. For more information go to: www.terramarsports.com.