Burley Design Teams Up with Quality Bicycle Products to Grow Its Independent Bike Dealer Base in Canada

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EUGENE, OREGON (July 22, 2016) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is proud to announce its immediate continued expansion in Canada by teaming up with its long-term partner, Quality Bicycle Products (QBP).

For over eight years, QBP has been a key partner for Burley, helping the brand by strategically implementing initiatives that bolster bike shop success. The two companies have teamed up again to take this successful US strategy to Canada.

“We are excited to support Burley’s North American expansion by offering its products to our dealers in Canada,” said Aaron James, QBP Canadian Sales Manager. “To kick off the partnership, we’ll be offering special Canadian Dealer pricing beginning in July. QBP’s year-round high-fill rate, broad product range and quick shipping options will collectively support Independent Bike Dealers in Canada.”

Burley believes in supporting independent bike dealers by focusing on long-term strategic sustainability for their customers and for that reason was selected as one of 39 companies to be a part of QBP’s Dealer’s Choice Program. QBP launched its Dealer’s Choice Program to further support and bolster local bike shops, helping them thrive in a market that is constantly shifting and evolving.

“We’re excited to expand our partnership by opening up Canada as a new distribution territory,” said Allison Coughlin, Burley Sales and Marketing Manager. “We look forward to expanding with QBP and their network of dealers to support and grow our Independent Bike Dealer base in Canada.”

Burley’s best-in-class bike trailers, kid’s cycles and cargo trailers will be available immediately for Canadian dealers to order.

For more information please contact Allison Coughlin at Allison@burley.com or Ally Hopper at ally@groundswellpr.com.

About Burley

Since 1978, Burley has been creating the world’s toughest, most durable outdoor recreational transport gear for people who love to bike, run and explore. Our products are created with thoughtful design, rugged durability and innovative safety so families can get outside and share their passion for the outdoors. Designed in Eugene, Oregon, Burley’s multi-functional child trailers, kids’ bikes, commuter and cargo trailers, jogging strollers and accessories are available throughout North America, Europe and Asia. For more information, visit www.burley.com.

Connect with Burley on Facebook at facebook.com/BurleyTrailers and follow @BurleyDesign on Twitter, Instagram and Pinterest.

About QBP

Quality Bicycle Products is in the business of bikes. From developing and building a diverse portfolio of its own brands to distributing the top names and best products in the industry, QBP is doing its part to further bike kind. With distribution centers in Minnesota, Pennsylvania, Nevada, and Colorado, QBP serves a network of more than 5,000 independent retailers. It strives to be an extraordinary business to partner with and to work for, and has made good on that goal for over 35 years. From extensive advocacy efforts to energy efficient facilities, everything QBP does is aimed at making the world a better place and getting more butts on bikes. For more information about QBP, visit qbp.com or contact Director of Marketing Ryan Johnson at 952-941-9391, ext. 1236 or rjohnson@qbp.com.

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