Science in Sport, official nutrition suppliers of Great Britain's Team Sky cycling team, and the makers of the World’s First Isotonic Energy Gel, has begun selling its products in the United States this month. Based in London and traded AIM market of the London Stock Exchange, SiS has developed a full range of elite sports nutrition products for professional athletes and sports enthusiasts who crave simplicity, but demand the lab-tested nutrition that has been proven in sport’s greatest monuments. SiS will be immediately available through www.scienceinsport.com and through specialist online retailers.
At the core of the SiS product line is the World’s First Isotonic Energy Gel – delivering a lighter taste and faster performance to meet the needs of discerning endurance athletes. SiS GO Isotonic Energy Gels have been developed to be lighter on the stomach without the need for extra water.
Though SiS is currently seeking to grow its partner stable in 2017, the UK brand already partners with Britain’s winningest athletes like Team Sky, Team Wiggins and world champions like Mark Cavendish.
“We believe there is a lack of truly innovative and competition-tested sports nutrition products available to American athletes,” said Stephen Moon, Science in Sport’s CEO. “We have built a strong following amongst European endurance athletes and we look forward to bringing our passion and expertise to endurance athletes in the United States."
SiS products are manufactured in the UK at the company’s Innovation Centre in Lancashire. All SiS products are Informed Sport-tested and accredited; SiS worked closely with the HFL anti-doping laboratory to develop a world class three-pronged testing system to minimize the risk of product contamination – the world’s first nutrition manufacturer to ever do so.
“When you commit so much time, energy, and determination to being the best you can be, you want a nutrition partner that truly understands endurance sport,” said Moon. “Our commitment to science and research means our products are truly trusted, so athletes can focus on performing their best.”
SiS is currently the official sports nutrition supplier to Team Sky, Team Wiggins, Katarina Johnson-Thompson, GB Rowing and Spartan Race UK. In addition, Britain's greatest Olympian, Sir Chris Hoy is an official brand ambassador. At the 2012 London Summer Olympic games, 24 athletes and teams medaled used Science in Sport’s comprehensive line, spanning hydration, recovery, and protein products. SiS plans to continue that success by fueling the medal quests for a number of competitors in Rio this Summer.
For more information, please visit Science in Sport.
ABOUT SCIENCE IN SPORT:
Founded in the United Kingdom in 1992, Science in Sport is a premium line of sports nutrition developed specifically for the endurance athlete. Science in Sport is the only manufacturer of an isotonic energy gel, and offers an entire range of sports nutrition for every need state for every athlete. All Science in Sport products are triple tested for quality assurance and banned substances, and are certified by the Informed Choice quality assurance program. Products are developed based on world class scientific knowledge based on athlete’s needs. Science in Sport is the official gel and hydration for many elite athletes and organizations, including Sir Chris Hoy, GB Rowing, and Spartan Race UK.