HONG KONG, 15 January, 2014 – Anderson Lee, President and CEO of Pinneco Research Limited was invited to judge at the EcoChic Design Awards 2013 Grand at the Hong Kong Convention and Exhibition Center this past week.
The EcoChic Design Awards 2013 is opened to fashion designers with less than three year's professional experience and fashion design students in any year at an educational institute not only limited to Hong Kong and Mainland China, but has extended to Taiwan, Singapore, UK, France, Belgium, or Germany as well. Local judging panels will be present, along side with an international judging panel. Judging will base the criteria of analysis on sustainability, marketability and originality.
Amongst 20 semi-finalists, eight finalists were announced on September 16th, 2013. Finalists came the France, Germany, Hong Kong, Mainland China, Singapore, Taiwan, and The United Kingdom (2). For the past two and a half months, finalists were expected to make six-piece sustainable collection each to present at the EcoChic Design Awards 2013 Grand Finale.
The first prize was awarded to Karen Jessen from Germany. Jessen will now design the 2014 'Recycled Collection by Esprit' for its global retail mid 2014. Jessen was also awarded the special prize, picked by artiste Sandy Lam, to reconstruct a used outfit from Lam's wardrobe. The second prize was awarded to Louise de Testa from France. de Testa will go on an educational trip to John Hardy's design and production facilities in Bali.
Lee, along with other judges, expressed that it was not an easy task to get to choose a winner. "We are very impressed that we could find an extensive use of sustainable design techniques in application," exclaimed Lee. "Our future needs this drive and motivation towards making our world a more sustainable place to live, and each finalists design spoke volumes in their passion to redesign our future."
To learn more about Pinneco®’s participation in The EcoChic Design Awards 2013, please contact:
About The EcoChic Design Award
The EcoChic Design Award is a sustainable fashion design competition inspiring emerging fashion designers to create mainstream clothing with minimal waste. Designers are educated with the theory and techniques to enable them to create sustainable clothing via zero-waste, up-cycling and reconstruction. The competition puts emerging sustainable design talent in the spotlight, creating a platform for the next generation of designers to cut waste out of fashion. The inaugural The EcoChic Design Award was launched in Hong Kong in 2011 and previous cycles also include Hong Kong 2012 and China 2012. For more information, please visit: http://www.ecochicdesignaward.com
Redress is an NGO with a mission to promote environmental sustainability in the fashion industry by reducing textile waste, pollution, water and energy consumption. They achieve this via educational sustainable fashion competitions, shows, exhibitions, seminars, research and by a recycled textile clothing standard. They collaborate with a wide range of stakeholders, including multiple fashion designers, textile and garment manufacturers, brands, schools and universities, multilateral organisations, governments, NGOs, financial institutions and media organisations. For more information, please visit: http://www.redress.com.hk