KEEN, Inc., Hires Michael Minter as VP of Creative


PORTLAND, Ore. (July 28, 2014) –KEEN, Inc., is stepping up its commitment to innovation and original product by adding some serious thunder to its creative team. The leading manufacturer of hybrid outdoor and casual products, including footwear, bags, clothing and socks, is ready for its second decade with the hire of the company’s first in-house VP of Creative, Michael Minter and the launch of its new Innovation Lab based in Portland. As KEEN heads into Outdoor Retailer Summer Market (ORSM) 2014, it leads with an inspired and sharpened brand vision, sleek new product lines, and fresh faces on the executive team.

The commitment to connecting deeper with existing and new fans and the energizing of KEEN’S unique brand culture is amplified by Michael joining the KEEN family. In his new role he will serve as KEEN’s lead creative driver. The investment in a state of the art Innovation Lab also reinforces KEEN’s commitment to originality. These moves underscore the momentum of KEEN as it enters its second decade, and concurrently furthers its positions as a fearless product innovator. The first introduction from KEEN’s new Lab is the brand-new UNEEK footwear line, officially launched at the coming Summer Market.

Minter Image

Michael brings years of experience to KEEN from the outdoor, action sports, surf and footwear industries. His previous experience includes creative leadership time at ad agencies and influential brands like Sanuk and Billabong. At Sanuk, he led the design and development process as global creative director for nine years. During this time, Michael created big-picture brand-positioning strategies to help drive Sanuk’s substantial sales growth and brand presence.

“Michael is a perfect fit for the future path of KEEN,” said KEEN President, Steve Meineke, who recently joined the company in June to lead KEEN’s second decade. “He has a strong understanding of the KEEN connection to today’s consumers. He also brings unmatched experience in reading and engaging consumer behavior, building creative strategy, and communicating compelling brand stories.”

Michael will manage and orchestrate all of KEEN’s brand creative initiatives, with immediate focus on the brand’s continued launch of the groundbreaking UNEEK footwear platform. Michael’s creative storytelling and consumer-building visions for KEEN and its mantra of living the HybridLife – Create, Play, Care – will be elevated through new ideation and injecting fresh perspective and innovation into the brand to connect new and existing fans worldwide.


“KEEN is an amazing brand with an exciting future,” said Michael. “There simply aren't many companies out there with the true freedom and fearlessness needed to innovate, push design and keep things interesting. There’s great energy at KEEN right now, I’m excited to join the team and help drive that forward.”

About KEEN 

Inspired by a love of the outdoors, KEEN Inc. manufacturer of hybrid outdoor and casual products, including footwear, bags, clothing and socks, is dedicated to creating quality, innovative products that support the experiences and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in Portland, Palo Alto, Tokyo, Prague and Toronto, where fans can enjoy a totally unique branded experience. The company operations and culture reflect a commitment to uniquely impacting global lives through it original products, the communities it strengthen, and its inspiration to create, play, and care. KEEN is headquartered in Portland, Ore.

Learn more at



KEEN Welcomes New President

Portland, OR (May 20, 2014) – KEEN, Inc., the leading manufacturer of hybrid outdoor and casual products, including footwear, bags, clothing and socks, announced today that Steve Meineke will join the KEEN team as president of the company, starting June 1, 2014. Meineke brings more

Nikwax North America Hires the Alta Group for Sales Representation in Pacific Northwest

Seattle, Wash. (August 14, 2014) – Nikwax, the world’s leading outdoor aftercare company, is proud to announce the addition of the Alta Group, Inc. as the company’s new Pacific Northwest sales team covering Washington, Oregon, Idaho, Montana and Alaska. Founded in 1993 and led by more

Image placeholder title

Teva Hires Lorie Pointer as New Product Line Manager

(GOLETA, Calif.), July 30, 2013 – Further strengthening its commitment to sport sandals, Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) welcomes Lorie Pointer to its product team to head-up product line management for the water category.  Founded along the more

AscentCRM Announces Appointment of New VP of Technology

AscentCRM, a relationship marketing software and services company, has brought Jason Giless on board to lead the architecture, design, and implementation of enterprise-level CRM solutions for AscentCRM’s growing client roster. Giless’s extensive development background and more


Freewaters Adds Skimboarding World Champion Austin Keen to Ambassador Team

Laguna Hills, CA – Freewaters footwear announces the addition of United Skim Tour World Champion Austin Keen to its ambassador team.  “My connection to the ocean originally comes from surfing,” explains Keen. “But growing up on the Georgia coastline involves patience through more

OR Team Photos

Outdoor Research promotes Dave Mahoney to VP of Sales

SEATTLE, Wash. (Dec. 10, 2013) – Outdoor Research this week promoted Dave Mahoney, its Director of Commercial Sales for the past five years, to VP of Sales. In his new role on the company’s executive team, Mahoney will direct all commercial sales efforts in North America, as more

Setton International Foods, Inc. Announces Launch of New, Updated Website

Commack, NY - Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, NY- recently launched its new updated website, Setton International is a premier wholesaler, distributor, manufacturer and importer more

AscentCRM Hires New CRM Technologist

For Immediate ReleaseContact: Ben Lockett, Vice President of Salesblockett@ascentcrm.com720 863 7781 Boulder, CO, Jul 24, 2014 AscentCRM Hires New CRM Technologist CRM database expert Larry Pedigo to lead development and implementation of client solutions. AscentCRM, a more


Hydro Flask Hires New Product Designer and Product Engineer

Bend, OR (July 31, 2014) – Hydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—has welcomed two new members to its team. Brian Goodwin joins the Bend, Oregon headquarters as a Product Designer and Ben Hein takes on the role of Product more