AscentCRM Hires New CRM Technologist


For Immediate Release
Contact: Ben Lockett, Vice President of Sales
720 863 7781

Boulder, CO, Jul 24, 2014

AscentCRM Hires New CRM Technologist

CRM database expert Larry Pedigo to lead development and implementation of client solutions.

AscentCRM, a relationship marketing software and services company (previously a division of Leisure Trends), has brought Larry Pedigo on board to lead the architecture, design, and implementation of enterprise-level CRM solutions for AscentCRM’s growing client roster of outdoor brands, retailers and resorts. 

Pedigo’s extensive technical background and experience across multiple industries brings high caliber technical expertise with a successful track record of bridging technology with business objectives to the AscentCRM team and the company's clients.

“We are incredibly excited to have Larry join the AscentCRM team because of his ability to align technology to our client’s needs,” notes Scott Buelter, President, AscentCRM. “His well-rounded technical experience is a perfect fit to the solution set we’re building for our clients. Larry will be focused on building scalable, secure and best-of-breed database environments. It’s a plus Larry is an avid climber and has a passion for the outdoor industry.”

Larry will work directly with AscentCRM leadership and services team and directly with clients on over 50 client CRM solutions. Larry joins AscentCRM from GHX, Inc. with previous senior technical roles at Klarity, Inc.; Aon Warranty; Alva Learning Systems, Inc.; and TeleTech Teleservices, Inc.

About Ascent CRM
Ascent CRM, formerly a division of Leisure Trends, is a leading relationship marketing software and services company that helps outdoor companies build stronger direct customer relationships. Outdoor companies including brands, retailers and resorts, use Ascent CRM’s web-based software platform (SaaS) and industry marketing experts to develop deep customer knowledge, build and execute multichannel campaigns for transformative marketing results. Ascent CRM is privately held and headquartered in Boulder, Colorado. For more information visit or email